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In the UK the movie is called "Avengers Assemble"

Why was it given a different name in that market?

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The Avengers was given a somewhat different name because of the British TV show The Avengers. The new name was to help keep them separate and to avoid any confusion for audiences in the UK.

Wikipedia says:

In February 2012, Disney announced that the film's title would be changed in the United Kingdom to avoid confusion with the British TV series of the same name, as well as its 1998 film adaptation, but this led to confusion over the film's actual title. Empire magazine reported that the film would be titled Marvel Avengers Assemble while The Hollywood Reporter said that it would be called simply Avengers Assemble.

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    Probably worth noting that The Avengers isn't a current TV show, it last aired in the 80s I think.
    – DisgruntledGoat
    Commented May 12, 2012 at 18:32
  • Also interesting that the 1963 Avengers character Cathy Gale would have a leather jump suit femformidable.blogspot.co.uk/2012/05/year-1962-cathy-gale.html years before Neal Adams re-invented Natasha Romanoff in 1970.
    – Julian
    Commented May 25, 2012 at 17:33
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    Movie people seem to have a paranoia about this sort of thing. Witness The Secret of NIMH, where Mrs. Frisby was renamed "Mrs. Brisby" to avoid infringing on the Frisbee(!) trademark.
    – Kyralessa
    Commented Dec 7, 2012 at 1:17
  • It was possibly also a copyright thing?
    – Django Reinhardt
    Commented Feb 25, 2013 at 7:05
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    @DisgruntledGoat: There is also a movie from 1998 based on the TV series, also titled The Avengers.
    – celtschk
    Commented May 3, 2015 at 18:48
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They changed the name in UK because of having the same name to TV show The Avengers. So they changed the name but only for UK.

They said-

“Well sir, with people who associate the name ‘The Avengers’ with the TV show, there’s a slim chance that they’ll get confused by the movie poster and so may not want to watch our movie.”

Avengers Assemble name is selected because The Avengers team say it every time they go into battle in comics and its the most common phrase, So that's the whole reason for this.

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    However, "Suit up!" appears to be the battle cry most often used in the film. I have a feeling NPH is behind this.
    – Bill the Lizard
    Commented May 9, 2012 at 15:08
  • @BilltheLizard NPH? Do u mean Neil Patrick Harris?
    – Ankit Sharma ♦
    Commented Mar 6, 2013 at 8:07
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    Yes, "Suit up!" was his catchphrase on one of the early seasons of How I Met Your Mother.
    – Bill the Lizard
    Commented Mar 6, 2013 at 11:51
  • @BilltheLizard i am not familiar with HIMYM , so its an alien joke for my human mind :)
    – Ankit Sharma ♦
    Commented Mar 6, 2013 at 11:53
  • Is that actually a quote from someone or did you just make it up?
    – Valorum
    Commented Dec 16, 2023 at 17:59

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