The first Matrix film had the bullet time sequence, and people will most likely associate that technique with the movie.
Research into bullet time shows that it was used long before The Matrix (although it was most likely called something else), and the name was also used in the video game Max Payne (the name is the same, but the technique might be different).
From the wiki link, it states:
The term "bullet time" is a registered trademark of Warner Bros., formally established in March 2005, in connection with the video game The Matrix Online.
Can a studio copyright or hold ownership over any filming technique?
Does this mean if I want to use this technique in my own movie and I would have to pay WB money before doing it?