74

In the documentary "The Greatest Movie Ever Sold" (a film specifically about the topic of product placement), director Morgan Spurlock notes that one of the first recognized product placements was in the 1919 Roscoe Arbuckle comedy The Garage, in which a Red Crown Gasoline logo was displayed on screen. I expect watching the documentary would more than ...


51

In the US and Canada at least, these are the most commonly encountered disposable cups used for beer - as pointed out by @Paulster2, because they can be purchased in large quantities quite cheaply (e.g. on Walmart's website, I found 100 for $6.34). There is also a fogged semi-transparent version. For this audience, the kind of cup described is instantly ...


46

This cup was first produced by a company named Solo, which carefully designed it to be an all-purpose cup for drinks. The cup actually has 3 measuring points for each type of drink, denoted by specific contour changes: Because of its cheap price point, its bold color and its abundance in grocery stores, it became the defacto cup to use at keg parties in ...


29

Officially, Men in Black II received no funding, but some anti-smoking groups claim secret payments are regularly made by tobacco companies to filmmakers. Both Men in Black (1997) and Men in Black II (2002) show Marlboro cigarettes. Men in Black II was made after the 1998 Tobacco Master Settlement Agreement, originally between the four largest United ...


18

Honda is indeed sponsoring the latest season: Honda has joined as the presenting sponsor of the highly anticipated sixth season of Community, premiering exclusively on Yahoo Screen on March 17. As part of a one-year, online video upfront program Honda will have several integrations in Community as well as pre-roll video ads on new episodes and series ...


16

Is every appearance of a product in a movie sponsored? No. Free promotion for undisclosed reasons You'll see plenty of movies where characters use Apple products, however Apple have claimed (via the Washington Post) that they aren't paying for it: Apple said it does not pay for product placement and would not discuss how its products make their way ...


15

Microsoft have simply paid for heavily product placement in recent years, to try to combat Apple's market dominance. Consider this article which features a ton of YouTube videos with Microsoft product placement, from an assortment of shows including: NCIS Los Angeles Hawaii Five-O Castle Elementary and more. This article actually posits a ...


15

Something that the other answers haven't mentioned is that many of the people present at such a party are likely under 21, and an opaque cup prevents an outside observer from being able to tell that the liquid in the cup is actually beer. Many people believe that this will protect them from consequences if they are photographed or the party is raided. (It ...


15

First of all, the production staff lawyered up real well. From a Slashfilm interview with Mike Judge: And as far as the products stuff, I remember writing it and going, “Oh man, there’s no way we’re going to clear all of this stuff.” And I had a meeting with the lawyers, who were actually really cool and really liked the script. [laughs] And in the ...


14

Applebee's is commercialised mostly in comedy and romance/action genres which is regarded as social movies, that you go watch with a group, because that defines the key elements of their customers. For example in Couples Retreat you can find a discussion on going alone to Applebee´s or in commercial terms, they are trying to let you know, its not a place ...


13

Wikipedia has a list of examples of product placement in movies. There it points out to the already mentioned Buster Keaton's Gas Ad. (although there is no definitive proof that this product placement was paid for). Other following mentions go to Fritz Lang's Dr. Mabuse the Gambler (1922), and perhaps interesting from the artistic point of view is Wings (...


12

I'm not sure exactly what your question is. In both versions (if it was cut for the UK) it seems pretty clear that he uses a Surface, although the US version makes more of a big deal out of it. The US version seems like it would be canon, as the show is produced for CBS and broadcast in the US first. The UK cut is an alteration for a different audience. As ...


10

In Universe, Ralph and Vanellope are totally inexperience internet users. So it is quite possible that they might use another search engine, such as the fictional KnowsMore instead of Google, and they might use the fictional BuzzzTube instead of YouTube. It is perfectly possible for new internet users to use the first sites, programs, and services of a ...


9

Supporting answer to @JamesMcLeod's: It also packs in some meaning: The cup implies informal situations, outdoors ones, and/or low income. It's perfect for showing on camera to get the viewer to unconsciously understand that "this is a college party." It can be used to imply poverty, simplicity, or bizarrity. Let's look at the latter: In OP's images, ...


8

According to Wikipedia, product placement is almost as old as film, showing up even in the 1927 silent film Wings and Fritz Lang's 1932 film M. Wikipedia: Product placement Early examples


8

I don't know if this is what you are getting at, but if you watch the Wayne's World movie, you will see scenes of explicit product placement breaking the fourth wall.


8

I think the only time you can say product placement legitimately breaks the 4th wall is if the movie is explicitly set in an alien world which is different from ours in such a way that the product couldn't exist. The examples you posted are certainly distracting, unnecessary corporate greed, but both movies appear to be set in a near-future human setting in ...


8

I worked for Ben Affleck's studio LivePlanet (Project Greenlight, The Running Man) for a year. We did have a few sponsorships for each of our shows. In general, we just went to great lengths to exclude any brand references, because in made-for-television content, conflicts with sponsorships can be a problem. For example, if one of our shows happened to ...


7

I can't find a definitive source from Apple directly, but many mentions that Apple doesn't pay for product placements. Here's but one: http://bgr.com/2015/03/06/apple-product-placement-movies-2014/ Though Apple doesn’t pay for product placement, it certainly has no problem with bestowing large boxes of Apple hardware to production companies in the hopes ...


6

I have not yet seen the movie myself, but as far as I understand its nothing more than product placement. "As well as scenes of the film’s star Mia (Stone) being stuck in LA traffic behind the wheel of her Prius, one of the most memorable and talked about moments in the film is when she & Sebastian are trying to her parked car after a Hollywood ...


6

I have been unable to find any specific interviews or sources that explain this part of the movie, so the best I can do is present my own personal theory. Small town conspiracy theorists The movie is filmed and set in small town Pennsylvania where Shyamalan grew up. I believe this scene portrays an attitude of small town locals that he is used to from ...


6

It means Apple provided products. It means Apple has provided products either for use in the program, or as a prize. For instance, if you were on Let’s Make A Deal and you won a brand new iPad Pro, the company that produces Let’s Make A Deal does not buy the iPad Pro. Instead, Apple provides the unit for free in exchange for the publicity it ...


5

Motorola was a huge sponsor of the Bourne Trilogy, even doing an advanced screening of the films for VIPs. This article from TechDigest chronicles all of the high tech product placements in Bourne Ultimatum. Sadly, product placement is becoming so blatant that it is becoming distracting! As you say, it is done to promote the products by associating them ...


5

Entertainment Weekly did a piece back in 1999 about gun product placement in film. Some companies participate by donating free weapons to prop houses. Other companies abstain from any kind of product placement. Glock, Smith & Wessen, and Magnum are some of the top promoters to try and get their weapons into films. As improbable as it sounds, there’s ...


4

Update related to first question, from Wikipedia's "defamation" entry: For McDonalds to have a claim, McDonalds would have to be able to prove it was damaged by the statements. And to the extent the statements are matters of opinion, they are also protected "because opinions are inherently not falsifiable." In other words, McDonalds would have to prove ...


3

Just a disclaimer, I'm not a lawyer or branding expert, please don't use this as advice for how to use logos in your project. If I've misstated anything here, please comment and I'll fix it! Often, when someone wears a recognizable brand in a movie or TV show, it is part of product placement. It's generally very popular for brands to use this form of ...


3

Apple really doesn't pay for the product placement. But they have a person to ensure that its products get as much screen time as possible. From Network World, While Apple does not pay for product placement in TV shows and movies, that hasn't prevented Apple products from showing up in all kinds of places in the media. As for how it all happens behind ...


1

Well, maybe because Davis (the author of Garfield) wrote Garfield specifically to be "a good, marketable character." Before creating Garfield, Davis worked in advertising, and knew that if he could create a character he could sell, then it wouldn't really matter the content of the cartoon. Slate has an excellent article about the marketing of Garfield. So, ...


1

Usually when you see such an obvious product in a movie or TV show it's a product placement. This is when a company pays the filmmaker to include their product in the movie or TV show. Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a ...


1

There is a website that lists with pictures everytime a branded product is seen in friends, check it out Here. I have no affiliation with this site. I would list them all out here but there are more than 90 which seems gratuitous for an answer.


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