Because the director thinks this helps the audience:
Director Adam McKay harnessed plenty of star power when he adapted
Michael Lewis non-fiction book "The Big Short" for the big screen
[...]. But one problem remained for The
Big Short, opening Friday. To understand the story, audiences needed
to wrap their heads around "Synthetic Collateralized ...
The technique of talking directly to the audience (which is what they are doing when talking directly to the camera) is called "breaking the 4th wall". The Big Short is not the only movie where this technique is used (a current example is Deadpool where the key character makes many hilarious comments directly to the audience enhancing the comic and ironic ...
They are pretty aware of it.
The fourth wall is broken many times in Phineas and Ferb.
Here is a list with scenes and episodes and quotes when they did it.
Here are some of the best ones that really show it:
In "Agent Doof"
when everyone gets turned into babies except Candace, Candace says it had "better wear off by the next episode."
According to TVTropes, the first use of this was in 1895!:
[The breaking the fourth wall trope] dates back to the Lumière brothers and the first films made for publicviewing in 1895—specifically, The Photographical Congress Arrives in Lyon, in which several of the photographers wave or doff their hats to the camera.
You can see more in the video.
If you ...
I think the only time you can say product placement legitimately breaks the 4th wall is if the movie is explicitly set in an alien world which is different from ours in such a way that the product couldn't exist.
The examples you posted are certainly distracting, unnecessary corporate greed, but both movies appear to be set in a near-future human setting in ...
I would highly doubt that implication. I think the animators were just having a little fun. After all, very little about those cartoons carries over; Bugs doesn't live in the same place every time, Porky Pig's whole personality went through a metamorphosis, Daffy Duck has been paired with Porky Pig, Bugs Bunny and Elmer Fudd. It's an ever changing world.
From the green band trailer, Deadpool certainly seems to be self aware as a character in a film and does break the fourth wall. In one of the fight scenes he looks directly into camera and says "Cue the music." at around 1:28. This bit is omitted from the red band trailer (NSFW), which is what most people seem to be watching.
It's impossible to answer this question in general, because (as already stated in comments) the answer is: it depends on the movie/show.
Regarding the House of Cards: the time doesn't stop.
You can see it clearly in the scenes, where Frank looks into camera.
Regarding the scenes where he talks it's a bit more tricky to tell because this usually happens when ...
In Indian Bollywood movies, it is pretty common to break the fourth wall in comic scenes. Like in the movie Mard, the lead actor Amitabh Bacchan talks facing the screen. He is clearly talking to the audience.
There are some movies with Govinda and Kadar Khan where they talk to the audience. Also, in a lot of 80's movie end scenes you can find an actor ...
Breaking the 4th wall is not a "character" looking at the audience. It's the acknowledge of the existence of audience by the work thus incorporating it in it's own existence.
Breaking the 4th wall is for that - to break the invisible wall and merge both worlds. It's not the decision of the character to do that (because they don't exist) or an actor ...
The terminology that Community creator Dan Harmon employs is "meta," used as a comparable adjective. In a 2010 interview with Uproxx:
“We don’t go to our Thursday night half-hour shows hoping to have our illusions subverted,” he said. “We don’t hope someone will kick us in the ass and say, ‘You’re watching television, stupid! Stop doing it!’ We go there ...
Donner said that she wants the film to ignore the Deadpool of X-Men
Origins: Wolverine and reboot the character. She also stated that
Deadpool will have the attributes that the character has in the
comics, such as breaking the fourth wall.
Look this link too.
"The Accidental Prime minister" is one such movie where the fourth wall is broken most of the times by the actor Akshay Khanna who plays the role of Sanjay Baru the narrator of the story and also on whose book the film is based. Sanjay Baru was a secretary in Dr. Manmohan Singh's regime.
As an after the fact answer, having seen the movie, there is multiple instances of Leaning on the Fourth Wall, Breaking the Fourth Wall, and a complete Lack of Fourth Wall, as well as some Lampshade Hanging (A subtle difference from Leaning on the Fourth Wall).
As noted, in the trailers, the "Please don't make my supersuit green or animated" line is an ...