Though this term is dubious, but as stated on REDDIT and Quora, the term Appropriate Audience means that the trailer of a particular movie is appropriate for the viewers of the movie they are about to watch (simply movie before which this trailer appears).
An official e-mail response by MPAA vice president for corporate communications Elizabeth Kaltman to "...
Let's look at the ratings! All the numbers in my post are based on the zap2it reports of Nielsen ratings. First, a pretty graph to give you the jist of it (click to enlarge):
As you can see, generally the ratings are rising, however there are several dips:
You Win or You Die, S01E07, May 29th 2011, -0.04 (40,000) viewers
Blackwater, S02E09, May 27th, 2012, ...
According to an article from TV Guide, the four quadrants are split according to male or female and old or young. From another site about audience demographics, it appears the the old-young split is made at age 25.
Edit: Here's an image I found on a site for independent filmmakers:
What you are referring to is commonly known as TV ratings.
So how do television companies judge how many people have viewed their shows?
They usually rely on two main techniques, applied to a representative minority of viewers who get payed in helping collect the TV ratings:
Viewer diaries - The viewer writes down what he watches when. This information ...
However, I am wondering: was the show already suffering low ratings and the marriage plotline a desperate attempt to revive it, or were the ratings doing fine before the marriage?
It should be understood that I Dream of Jeannie wasn't a massive ratings hit at any point in its five-year TV history.
Wikipedia indicates that for 3 of its seasons it wasn't in ...
I believe that the "Appropriate Audience" they are talking about is the audience for the feature that will start after the trailers. For example, someone has decided that viewers of the feature are an appropriate audience to see this version of the trailer being shown before the feature. I agree the language is quite confusing.
I have personally received Nielsen Ratings, even as late as a few years ago. Their web site says:
Electronic and proprietary metering technology is at the heart of Nielsen audience measurement. In addition to capturing what channels viewers are watching on each television set in the home, our meters can identify who is watching and when, including “time-...
TV Stations are constantly updating their 'revenue map' - this is how much money they make at certain times on certain days - it's really just an annual calendar, it has to be annual to take into account seasonal variations (viewing drops in the summer) and special events (Christmas, easter etc.). These figures are actually very easy to compile because they'...
From Nielson.com (retrieved Dec 2012):
How We Do It
Electronic metering technology is at the heart of the Nielsen
ratings process. Our tools capture not only what channel is being
watched, but also who is watching and when, including “time-shifted”
Nielsen’s TV families represent a cross-section of representative
The footnote associated with that number in the Wikipedia article links to "Sunday cable ratings: ‘Game of Thrones’ scores series high with Season 6 finale", which explains the meaning of those numbers:
The season finale of “Game of Thrones” recorded the best same-day
ratings in the show’s history Sunday.
The HBO show drew a 4.3 rating among adults ...
I feel that it's a large assumption to conclude that Variety got their statistics from a particular company as they do note cite their sources within their article (that I can see). There are many companies that deal with this kind of surveying and while they will all ask a core set of questions (gender, age, ethnic background, etc) some of them will go into ...
Ultimately, it comes down to how much money the show profits. That comes down to 3 factors, income, expenses, and expectations.
Mainly comes from advertisements. Advertisers pay not just based on the number of viewers, but the demographics. 80 year old men spend less money than someone in their 30s. They are willing to pay more to advertise to ...
I found a bit of information about the Nielsen ratings for the show at tvobscurities.com:
The pilot for Mrs. Columbo did well, ranking 18th [most watched show of the week], but when the series moved to its regular Thursday time slot it slipped to 45th
The source for this is apparently The TV Column by John Carmody in the 7th March 1979 issue of the ...
In the U.S., Nielsen would send out set-top boxes that would physically attach to your cable box. Those boxes would sending viewing information back to Nielsen, who would compile it and sell the data to TV stations so they could use it to charge higher advertising rates during programs with higher viewing rates.