I was re-watching Stephen King's 1408 (2007) this week and remembered an old question of mine:

The first time I saw this movie, was on TNT (Brazil), and I thought it was an amazing movie because I saw it with the alternate ending where Mike (John Cusack) dies and meets his daughter as a ghost in the burnt room. However, some time later, I caught the movie in another channel, and wanted to show it to my brother, however, to my surprise, it had a terrible ending (IMO), where he lives and the detective hears his tape (also he sees Mike's ghost). I hear this movie has four, maybe more, alternate endings.

So my question here is:

Is the TV free to pick whatever alternate ending it wants to air? It was a special case with this movie? I sincerely do not remember catching different endings commonly like that.