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Questions tagged [product-placement]

The practice of promoting real-life brand names and products through appearances in film and TV productions. Companies frequently pay handsomely for this form of promotion.

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What does “promotional consideration” at the end credits mean?

At the end of every (or most) Brooklyn Nine-Nine episodes there is a "Promotional consideration furnished by Apple" message shown during the credits. Does that mean that Apple pays for the product ...
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Product placement in Thieves Like Us?

Having just watched Thieves Like Us (1974), I was struck by how often we saw characters drinking bottles of Coke and pointing out how much they "needed" it, or how "healthy" it was. Also many Coke ...
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Why didn't they use Google instead of KnowsMore in “Ralph Breaks the Internet”?

In Ralph Breaks the Internet, why don't they use Google instead of KnowsMore as a search engine? You might say Google didn't sponsor the film, so that they didn't feature it as a search engine. But ...
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1answer
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Why does “Garfield” have so much product placement?

Why does the 2004 film Garfield with Bill Murray have so much product placement? And why did Jon put "Pepsi" and "Wendy" Stickers on his Train Set?
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1answer
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Why do so many movies feature the Dell Rugged laptop?

I was watching the film Ant-Man when I saw a character using a Dell Rugged. I thought it was weird how many different films seem to feature this same laptop. Why do so many movies feature the Dell ...
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1answer
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Advertising in Friends [closed]

I am a big Friends fan and I've watched it many times. Recently I kept noticing that Friends has a lot of product placement embedded into the show. For example: Be Your Own Windkeeper Book Porsche ...
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0answers
76 views

How does the use of common commerical products work in movies/TV?

The use of common commercial trademarks in movies and TV seems very random. Sometimes a character is drinking a Coke, sometimes it's a "Dr. Cola" (fake). Sometimes a MacBook is clearly a MacBook, ...
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1answer
1k views

Product placements in I, Robot [closed]

Probably most of the viewers of the movie I, robot noticed the Audi product placement. Also converse are pretty visible. But I wonder it the movie has more of such ads, maybe not that obvious as this. ...
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1answer
364 views

Curious bit of production design in the cars in Lemony Snicket

In the 2004 movie, "A Series of Unfortunate Events", on the dashboards of both Olaf's and Poe's cars is what appears to be a small open reel tape player. While I am sure they were never equipment in ...
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1answer
2k views

Why do so many people have a Toyota Prius in La La Land?

Remember the scene where Mia is asking her car keys to Sebastian at the end of the party, and there is only Prius keys in the box? Why are there so many Prius keys in the box? Is it just for fun, or ...
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1answer
1k views

Why is Applebee's in so many movies?

I generally presume when a product is featured in a studio film that it is an intentional product placement. It seems like a lot of movies in the last decade have featured the Applebee's restaurant ...
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1answer
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Were there any legal issues due to McDonald's references?

In The Wolf of Wall Street 2013, we see many references to "Working at McDonald's" all throughout the film: My question here is: Were there any legal issues due to apparently looking down upon this ...
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1answer
257 views

What is the significance of Shasta soft drinks?

In the movie, Signs, there is a scene depicting an old man who is an owner of a book store complaining about soda commercials and the frequency that they are being aired. It's just a bunch of ...
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0answers
73 views

Authentic Standard Life campaign?

One of the many haunting images from the nuclear post-apocalyptic film Threads is folk shuffling around a poster for Standard Life (a genuine, famous, UK insurance company) with the slogan "Standard ...
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2answers
376 views

Apple products in movies

Does Apple Computer ever use paid Product Placement in movies or TV shows? While Apple laptops appear frequently in The Big Bang Theory I have never seen any of their other products, eg. the Apple ...
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1answer
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Was this episode of Community sponsored by Honda

In Season 6 Episode 7 of Community (Advanced Safety Features), the plot involves Britta agreeing to a guerilla marketing campaign and they manage to suggest to the Dean to purchase a Honda car, as you ...
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1answer
495 views

Are weapon manufacturers investing in product placement?

Basically in every movie or tv series we can find product placement. Companies like Apple, Microsoft, Samsung and many others are promoting their products through product placement. Is it documented ...
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1answer
301 views

Are the brands worn by the stars in a movie part of promotions?

Are the products of different famous brands like 'Converse', 'Nike', 'Diesel', 'Calvin klein' (to name a few), be it shoes or clothes, worn by the stars in Hollywood movies part of advertisement. Does ...
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1answer
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Why does Arrow have so much Microsoft product placement?

Numerous times have I seen a Microsoft tablet running windows 8 and Bing search engine is used by Diggs to search the internet. Did Microsoft have a product placement deal in Arrow or was there ...
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4answers
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Why is it always the same type of beer cup used in college-style movies/series?

This has been a mystery to me for quite a while. I'm talking about this cup: The screenshot is from the 2008s movie Fanboys. The exact same cup also appears in movies such as: American Pie (...
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2answers
2k views

Is every appearance of a product in a movie sponsored?

Inevitably products that are on sale pop up all the time like cars, whisky and phones. If the props department happens to use an Audi, Jack Daniels or an iphone, do they get in touch with them and see ...
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2answers
434 views

Can Product Placement in Movies break the 4th Wall?

Alrighty. I noticed when watching Red Planet the other day, that there is advertising on the suits worn by the ground crew that travels to the Martian Surface... In that shot, you can see Toshiba, ...
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1answer
2k views

Does Sherlock Holmes (Elementary) use a Microsoft Surface™?

On the American broadcast of the Elementary episode "You Do It to Yourself", there was a product placement scene where Sherlock Holmes prepares his Microsoft Surface™ tablet computer. https://www....
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1answer
198 views

Why is a special company's product shown through out a film?

Today I completed Bourne Trilogy and noticed a thing very interesting. They used Motorola as cell phone for each person in the movie which is very impractical. I have seen such thing in other movies ...
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1answer
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How did Starbucks, Fuddruckers, and Carl's Jr. respond to Idiocracy?

In the movie Idiocracy (2006), several real-life name brands are made fun of. The three I remember: Starbucks gives hand jobs Fuddruckers changes its name to "Buttf***ers" Carl's Jr. changes its ...
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3answers
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Did the tobacco industry fund MIB 1 and 2?

I just saw Men in Black 3 and enjoyed it immensely. There was practically no smoking in the film. In MIB 1 and 2, there was a lot of smoking and tobacco product placement. Did the makers of the ...
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3answers
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First movie with product placement?

We were watching The Goonies (1985) tonight and I noticed that in the initial scenes one of the characters is rather prominently holding a Pepsi in his hand. I know product placement has been a ...