Questions tagged [marketing]

For questions about the marketing of films and television series.

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25
votes
2answers
8k views

Why was Civil War billed as a Captain America movie as opposed to an Avengers movie?

So with the other individual movies (Thor, Iron Man, The first two Cap' films), individual Avengers may play cameos or supporting roles. In the Avengers films, it has been a collaborative effort with ...
21
votes
4answers
5k views

Why do film studios buy domains of fictitious companies?

A few moments ago I saw an episode of 'The Blacklist' and recognized a sign with the address of an fictitious estate agent. My curiosity was to check the domain in the web browser. It seems that the ...
20
votes
5answers
5k views

Why distribute a film to a single theatre?

It has been reported that for its UK release the Shia LaBeouf film Man Down is only being shown in one movie theatre. Consequently, for the opening weekend it earned £7. So why go to the trouble of ...
19
votes
3answers
5k views

Why did the original Star Wars: A New Hope posters portray Luke and Leia as a couple?

In 1977 and 1978, Star Wars posters were plastered in almost every movie theatre that had a big screen. The posters implied that Luke and Leia were a romantic couple. See this example and this one. ...
17
votes
3answers
3k views

Why is Independence Day: Resurgence not released on July 4th?

Seeing how Independece Day: Resurgence (and its precursor) famously plays with the cultural significance of the US American Independence Day, it seems odd that it isn't actually released on or around ...
14
votes
3answers
2k views

First movie that collaborated with fast-food outlets?

In 1984, the movie Gremlins teamed up with Hardees to sell a set of LPs that came along with the movie: Each week a different record would be sold, thus, each week, parents had to take their children ...
10
votes
1answer
7k views

When the trailer for a movie is released, how far along is it in development?

When a trailer (not a teaser) comes out, the rest of the movie usually follows a few months later. Is the movie itself typically complete at this point, or is there still (post-)production work to be ...
10
votes
2answers
2k views

Did the marketing of Terminator 2 actually spoil the movie?

I recently read this article which points out the build-up James Cameron did intentionally to mislead who the assassin robot was in Terminator 2: Judgement Day and how the marketing campaign ...
10
votes
1answer
247 views

Did the movie “Small Soldiers” produce any spin off toys?

I loved the movie Small Soldiers (1998) for many reasons. Were there any toys made from the movie, especially the soldiers?
9
votes
2answers
1k views

What was the last movie to have a souvenir program available at showings?

When I saw Star Wars in 1977 I was lucky enough to be able to get a souvenir program about the movie, in much the same way that you commonly get for live theater. The program was 18 pages and ...
7
votes
2answers
5k views

Is there a way to find out about Movie/TV Budgets?

Is there a way to find out what the official budget of a Movie or TV show is? I'm aware that Box Office Mojo is a fairly reliable resource to find the estimated gross of a movie, but I haven't come ...
7
votes
2answers
10k views

What is the main promotional image of House of Cards trying to portray?

The main promotional image of Netflix's House of Cards shows Kevin Spacy's character of Frank Underwood sitting in place of Lincoln on the Lincoln Monument against a silvery background: What kind of ...
6
votes
4answers
6k views

Why aren't UK cinema listings available more than a week in advance?

Even in the pre-internet age, I found it astonishing and annoying that in the UK local cinemas would post the week's - one week only - listings on a Thursday. So if you wanted to know what might be on ...
6
votes
1answer
668 views

Who made this Ant-Man promotional material?

I recently found this promotional video for Ant-Man, posted by what I believe to be the offical YouTube channel for Disney Japan, a hilarious but very odd song and dance. Being as it is Japanese, I ...
6
votes
1answer
194 views

At what stage of animation are branding assets like posters created?

At what stage of animation films, televison shows, are branding assets like posters created? I'm interested in hand-drawn computer animation in the style of traditional animation. I know there are at ...
5
votes
1answer
608 views

Why did the film change the name of the alien invaders for the movie Enders Game?

The launch of the movie version of Ender's Game was beset by controversy caused by the anti-homosexuality views of Osron Scott Card, the author of the original book. The book doesn't itself contain ...
5
votes
1answer
1k views

Why do studios release multiple trailers?

Some time back, I saw the trailer for Jurassic World. And I liked it. It built the anticipation and curiosity. But then there was trailer-2 which revealed more scenes, more creatures. Then there was a ...
4
votes
1answer
242 views

Why have the home releases of the recent Star Wars films been in March? [duplicate]

I've noticed that with Star Wars (at least the recent ones) the films get released in cinemas in December and then home release comes out March. I get they target December for the cinema release ...
4
votes
1answer
188 views

Why was Colossal marketed the way it was?

SPOILERS BELOW! The 2017 movie Colossal was marketed to be a fun film with monsters and supernatural powers. Right from the music to the dialogues picked in the trailer read "funny monster movie". ...
4
votes
1answer
127 views

What's the term for a scene in a film designed to be shared on social media?

I read an article a few years ago talking about the influence of social media on filmmaking. They mentioned the phenomenon of how many films now include bite-sized scenes designed to be shareable as ...
3
votes
0answers
83 views

Why was Terminator: Dark Fate marketed as “the day after Judgment Day”?

The slogan for "Terminator: Dark Fate" was "Welcome to the day after Judgment Day", appearing on the posters, and a similar reference in trailers. Due to this, I expected the film to take place the ...
2
votes
1answer
1k views

Why are screeners released in DVD format instead of Blu-ray?

A screener (SCR) is an advance screening of a film or television series sent to critics, awards voters, video stores (for their manager and employees), and other film industry professionals, ...
2
votes
0answers
66 views

Reason behind geography based language restrictions on digital content in online stores

I live in Europe, but I am not European. And I would like to pay for digital content (movies). But if you take a quick look at the digital services here, then you start to understand that that is ...
1
vote
0answers
204 views

Why have there been no reviews of The Greatest Showman?

The Greatest Showman will be in theaters in two days, but I cannot find any reviews of it online. Reviews usually come out days or weeks before a movie's release. They are often used by marketers to ...
0
votes
1answer
480 views

Negligible presence of Spider-Man in Captain America: Civil War posters, trailers, etc

Spider-Man had a key role in Captain America: Civil War. But he wasn't present in any posters or film pics or trailers released by Marvel. Can anybody tell the reason?