Questions tagged [audience-measurement]

Audience measurement systems to determine the audience size and composition of television programming.

9
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1answer
201 views

Was “I Dream of Jeannie”'s rating drop due to the marriage, or did it start before?

It is commonly acknowledged that after the two main characters married, I Dream of Jeannie had heavy rating drops that led to the show's cancellation in 1970. However, I am wondering: was the show ...
36
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3answers
5k views

What does “Appropriate Audience” mean?

In a lot of trailers these days, you get to see a green background screen with MPAA rating information. I understand if a movie is rated PG-13 or R or All Audiences, but what I don't understand is "...
2
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0answers
225 views

How were the official viewing numbers for the 2017 Superbowl calculated [closed]

Recently I got into a discussion with an American friend about various (e-)sports viewership numbers and we looked up various big sporting events. Seeing the last Superbowl ranked at an average ...
3
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1answer
539 views

How come the season finale for Game of Thrones hit viewer record?

In the announcement of the seventh season, it was mentioned that the season finale of the sixth season hit a viewer record. I found this odd and checked with Wikipedia. It recorded 8.11 million ...
6
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2answers
217 views

What is the minimum Nielsen rating generally necessary to justify another season of a TV series?

I don't know much about the logistics of TV series, but I remember a few years ago I watched the first season of a new TV series and really liked it, but it was cancelled. I'm watching a new series (...
9
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2answers
39k views

How do TV shows earn money and how to find the stats about it?

Whenever a big budget movie comes out we see some statistics like first week earning breaks this and that record. So money/earning also became a source of addressing success or failure for that movie. ...
5
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1answer
1k views

How did Variety know how many families went to see “Avengers: Age of Ultron”?

Variety says the following about the opening weekend for Avengers: Age of Ultron: Roughly 59% of the audience was male, 41% was 25 years and older, 12% were teenagers and 22% were families. I ...
0
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0answers
31 views

How are ratings determined? [duplicate]

Once upon a long time ago, the Nielson Ratings were determined by set top box. They were pretty decently accurate, or at least accepted as so by the big three original networks. Now that there are ...
2
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1answer
324 views

Why was Mrs. Columbo unpopular?

The series Mrs. Columbo followed a similar formula as Columbo, but it failed as a series and I can't figure out why. It seems like the same show. Was it her personality? Was it the writing? I have to ...
7
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1answer
2k views

Does the extreme violence and sex in Game of Thrones affect its ratings?

In my time of TV watching, Game of Thrones is the most sexually explicit and violent show I have ever watched. Is there any evidence that this extreme violence and sex impacts upon its ratings either ...
11
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3answers
873 views

How are viewing figures gathered?

Many TV sites give the viewing figures for a particular episode or series. With more modern digital TVs I can accept that these values could be gathered from the television itself but I find this ...
12
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1answer
571 views

What are the 'quadrants' in TV testing?

When talking of the upcoming S.H.I.E.L.D. TV series, ABC Entertainment Group President Paul Lee said: “We don’t normally talk about testing, but [Marvel's Agents of S.H.I.E.L.D.] tested so well in ...
14
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1answer
254 views

How are the measurements used by Nielsen evolving to meet new methods of content delivery and viewing?

I was interested to find out that in the 1950s, Nielsen used devices in the homes of the families that were surveyed to record their viewing preferences, and only later introduced their system of ...