Netflix Streaming offers access to tons of TV shows and movies. The TV shows and films they have available are constantly changing though. Netflix trumpets new content deals every few months that indicate what new stuff will be coming to Streaming.

However, there's a steady flow of titles that cease being available on Streaming. Why is this? Why doesn't the library of titles that you can stream from Netflix just increase over time? Why do these titles get removed?

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    Licensing. Studio's may sign exclusive deals with companies for distribution. The Studio will then give notice to their current distributors that their deal is terminated, with some sort of notice as defined in their agreements, perhaps even paying penalty fees if defined. Hence a company like Netflix may be forced to remove movies if a studio signs an exclusive deal with (say) Amazon.
    – iandotkelly
    Jan 17, 2013 at 20:49
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    Sucks when things are in your queue, and then they go away before you get a chance to watch them.
    – Reactgular
    Jan 17, 2013 at 22:43

1 Answer 1


The offering of a show(s) (entire series or particular episodes) and movie(s) for streaming is governed by specific licensing deal (distribution rights) with the content providers, be it a channel (in case of series) or a production house/studio (in case of movies).

Netflix enters into agreement with the content providers which have specific clauses about availability of a content through different mediums (Disc/Streaming), along with time period, for which the agreement stands valid. The content providers can enter into agreements of varying nature for different content - some content might be available for short period of time, after a certain cooling period (Netflix can offer a certain content, only after n months, the content goes off the air).

The licensing deals are always time bound. If you happen to see certain content all the time on Netflix, it might mean that the agreement was done for a longer duration OR the agreement was renewed. Some content providers charge heavily for their content to be streamed or to provide exclusive rights to a certain vendor (there is a bidding for licensing rights for streaming, like all normal things).

For instance, back in September 2011, Starz announced that they would end the licensing agreement with Netflix as the contract renewal had ended. This meant that content from Starz was no longer available to Netflix customers from midnight of 2/28/2012. Similarly, in September 2012, Netflix lost almost 800 hours of content from A&E due to complicated negotiations, which in turn led to contract expiration.

Another instance was with Hulu. CW had a contract with Hulu to have their shows streamed he day after it aired. But due to Netflix bidding higher than Hulu, CW's contract with Hulu ended so now the to watch any CW shows you would have to use the CW app or Netflix. Most channels use bidding services.

Netflix would love to increase the library of streamed content. It (and its competitors) must be working hard to win more and more content deals, but at times it is limited by the value of the content license.

Reed Hastings told Advertising Age:

"We need more money in the ecosystem driving money to content," he said. "Now we are an active bidder. It drives pricing for output up -- which is great for content producers."

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