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I just started Watching The Chilling Adventures of Sabrina, and while showing the credits I noticed that there is a "B" in Sabrina's hand when the name of the series shows.

Sabrina holding letter "B"

They could have used S, the starting letter of her name, but why B?

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    please consider telling why the down votes? – J M Nov 30 '18 at 6:29
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    I think it's kinda obvious (to me at least) that the letter is part of her clothing. Although it was a complete assumption and I did not know the name of her school. – Parrotmaster Nov 30 '18 at 10:27
  • her one hand was bend, so it looks like she is holding it – J M Nov 30 '18 at 11:12
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    It looks like she's holding books. Unless her hand is massive. – Parrotmaster Nov 30 '18 at 11:14
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    I think there may be some double-entendre at play here. Judging by the trailers/promos for the series I think the marketing team behind this poster is going for an allusion to "witch with a capital 'B'". – Joel Brown Dec 1 '18 at 4:12
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It's actually an initial on her letterman sweater. Sabrina attends Baxter High School.

Sabrina Spellman, a teenage half-witch who lives in the town of Greendale with her aunts, her cousin Ambrose, and her familiar Salem. Unbeknownst to Sabrina, when she was just a year old, she was taken from her mother, Diana, by her aunts with the approval of her father, Edward. Sabrina was told that her mother died and she hasn't seen her father since she was young. While Sabrina is taught witchery by her aunts at home, she lives a relatively normal life in public as a cheerleader and student at Baxter High School. No one, including her boyfriend Harvey, is aware that she is a witch.

Just to clarify, in the United States we sometimes celebrate our schools with various activities, such as sports & clubs by wearing Letterman apparel or varsity clothing. Usually it's a single initial on the front (and sometimes the full name on the back) of a piece of clothing such as a sweater, cardigan, or a jacket. It's very common for those attending a university, but has extended itself to other levels of education, including High School. It's also not unlike soliciting a favorite local, national, or international sports team.

An Example is Archie Andrew from the [pseudo companion] TV series Riverdale often seen wearing a Letterman jacket, as he plays football for his school, Riverdale High.

Archie Andrews

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    wow, I just started the series and wondered why the 'B'. I haven't seen her in the sweater. – J M Nov 30 '18 at 6:31
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    I don't think she has worn it yet and I haven't seen her cheer lead either, but the imagery probably is either in part to remind everyone of Riverdale (from the same EPs, exist in the same universe), give a theme of varsity (since she's torn between schools during the first season) and/or perhaps there will eventually be a plot that relates to that outfit at some point? – Darth Locke Nov 30 '18 at 13:33
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    I think it's just a typical image of a high school girl. – Barmar Nov 30 '18 at 21:04
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    I think part of the confusion is that people may not know what a letterman seater is, as that seems more localized to the US. It might help to describe what it is. – Kodos Johnson Dec 1 '18 at 1:14

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