There's a classic Saturday Night Live sketch which features the Conehead family participating in the popular game show "Family Feud." One of the questions is "Name something people like to bite," and Connie Conehead matches the most popular survey response when she intones "The Big One!"
Now Laraine Newman's delivery of the line is hilarious, but I have to confess that I've never gotten the actual joke. I've always understood the expression "to bite the big one" to mean "to die," and I can't find that it has any other commonly-understood meaning (apart from a highly-downvoted definition on Urban Dictionary).
So...explain the joke to me, please. People don't like to die, generally speaking, so why would a large fraction of a random survey say that they do?
All I can suppose is that it's supposed to be humorously random, but, well, it still doesn't make any sense. It's akin to the most popular answer to "What do people like to stab?" being "Their own eyeballs!" or to "What do people like to lose?" being "All their money!"