How he became important, this is explained by Gibbs in the cage
Will: Why would he do this to us? If Jack is their chief.
Gibbs: Aye, the Pelegostos made Jack their chief. But he only remains chief as long as he *acts* like a chief.
Will: So he had no choice. He's a captive then as much as the rest of us.
Gibbs: Worse... as it turns out. See, the Pelegostos believe that Jack is a *god* in human form, and they intend to do him the honor of releasing him from his fleshy prison.
[Cotton bites Gibbs' fingers to illustrate]
Gibbs: Argh! They'll roast him and eat him.
Source: The Internet Movie Script Database (IMSDb) > Pirates of the Carribean: Dead Man's Chest
after when the crew makes their escape the Pelegostos look toward that dog who always has the keys who was barking and begin chasing it. post credits we see that the dog is the new chief and very likely taking Jack's place as the "god trapped in fleshy prison"1. either way we can probably assume that the Pelegostos aren't too choosy who becomes their chief is since they made a dog their chief. hell, they might end up just choosing any non Pelegostos they see because they probably all end up becoming lunch.
As for getting to the island, obviously they sailed there but there was no purpose for them choosing that island in particular, Jack just wanted to get to any landmass
Jack: On deck all hands! Make fast the bunt gasket! On deck! Scurry! Scurry-on Marty, I want movement!
Jack: *I want movement!*
Gibbs: Lift the skin up!
Jack: All on deck! Run! And keep running! Run as if the devil himself and itself is upon us!
Gibbs: Do we have a heading?
Jack: Ah! Ooh! Run! Land.
[Jack rises from where he was ducked behind the base of the mast, sees Gibbs again]
Jack: Oh! Euh!
Gibbs: Which port?
Jack: Didn't say port. I said land. Any land.
Source: The Internet Movie Script Database (IMSDb) > Pirates of the Carribean: Dead Man's Chest
this came after he got a visit from Bootstrap Bill and getting the Black Spot indicating that Davy Jones was now coming after him with The Kraken.
Jack: Any idea when Jones might release said beastie?
[Jack looks at the palm of his left hand, where a black spot boils into view]
[Jack looks up, but Bootstrap has disappeared]
best way to avoid said terrible beastie? going ashore where not only can it not get you but (as we learn from Tia Dalma) Jones can't go on land either for at least a few more years
1: we know the dog escaped to with the help of sea turtles because it was at Pirate's Cove in World's End giving Captain Edward Teague the keys to Morgan'S and Bartholomew'S Codex