When a TV network is airing content, such as a documentary that they did not produce themselves, what is the normal acquisition procedure?
For example, does the station pay to license the documentary, or does the documentarian pay the station to air it?
Are there people just looking for a platform to get their shows aired, and don't expect to pay or be paid?
I'm not looking for documentaries to air, nor am I a documentarian looking to air my content. I'm just wondering.