In Fight Club "Jack" (the narrator) and Tyler Durden pick a fight behind the bar and through that fight they manage to attract people to first join the fight and then after founding Fight Club, to join the club.

As we proceed through the film we realize that Jack and Tyler are actually one person.

The catch here is that, how did he manage to get those people start fighting?

I mean by beating himself up he looks more like a lunatic than a badass.

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    A lunatic can still be quite interresting or even appealing to certain people ;) Nice question though. – Napoleon Wilson Jan 11 '12 at 19:03
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    Yes, you got that right. But in that case those people should've started beating themselves up not fighting each other. :) – Hamed Momeni Jan 11 '12 at 19:10
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    If by "Jack" you mean the narrator I have to correct you. The narrator has no name, he's even credited as "narrator". – siebz0r Sep 24 '12 at 12:45
  • You're essentially right, but I don't remember where I saw an article referring to the narrator as Jack. – Hamed Momeni Sep 25 '12 at 16:44
  • @siebz0r +10 Now finally somebody who realizes that reading an article written in the first person doesn't magically turn you into the protagonist in real life. – Napoleon Wilson Sep 25 '12 at 21:49

I think it was the argument more than the fighting that attracted them. Remember Tyler's philosophy is "self-improvement is like masturbation, but self-destruction is good" or something like that. If he was beating himself up, and then told other people that philosophy, it's easy to see how a club dedicated to self-destruction and the Tyler Durden philosophy came together.

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    The quote is "self-improvement is like masturbation, but self-destruction..." (smirky look) – Nils Munch Jan 14 '12 at 10:53
  • @NilsMunch that was an improvement from the book version that ran: Maybe self-improvement isn't the answer. Maybe self-destruction is the answer. – nilon Jun 22 '16 at 18:28
  • Nice answer, I like it. – natural Mar 26 '17 at 0:53

The first time you see the fight, some people look at them because they're interested in the fight, and then later ask him if they could have a go one time.

Then later, when it turns out he was beating himself up, it still makes sense actually, because it's still a valid reason for them to go looking at him, and also to ask if they could have a go (in this second case meaning punching him). When the first fight started it all makes sense as in the first case actually.

That's what I thought of it at least.

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