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The use of common commercial trademarks in movies and TV seems very random. Sometimes a character is drinking a Coke, sometimes it's a "Dr. Cola" (fake). Sometimes a MacBook is clearly a MacBook, sometimes it's a MacBook with a sticker placed just so, to cover the emblem.

And as a subquestion, when movies/TV do use a real product, who is paying who? Is the soda company paying for that movie to feature their product, or is it the other way around? (The movie is paying to use that soda company's product) Or is no one paying at all, and there is a fair use exception for common products?

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    Related if not Dupe - movies.stackexchange.com/questions/1665/… – Paulie_D Feb 15 '18 at 18:18
  • The answers to that question conflict each other as to whether there is a legal requirement at play or not. And also focus on explaining brand x products – WakeDemons3 Feb 15 '18 at 18:29
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    This might be closer... movies.stackexchange.com/questions/23540/… but there are a lot of similar questions on product placement – disassociated Feb 15 '18 at 19:05
  • Note that this is a very different question when asked about television supported by advertisements versus feature films and premium television that is not ad-supported. – Todd Wilcox Feb 16 '18 at 20:53

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