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At the beginning of Blade Runner 2049, when K visits Sapper Morton's farm, there is a shot that shows what looks like a greenhouse with Cyrillic characters on it.

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From what I understand, that word reads tsielina, which means "new soil" (and sounds a lot like dr. Stelline's name, but that may be a coincidence). Is there a particular significance to this word?

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Well, "new soil" is almost not correct.

I'll refer to a good Wikipedia article about it instead of trying to explain it myself.

The Virgin Lands Campaign was Nikita Khrushchev’s 1953 plan to dramatically boost the Soviet Union’s agricultural production in order to alleviate the food shortages plaguing the Soviet populace.

  • This answer provides a translation, but doesn't answer the question asked. Is there any significance to it. – T.J.L. Jan 31 '18 at 14:38
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    The world in which Blade Runner is set has seen an apocalyptic event decimate a huge part of Earth's human and animal population, and leaving the globe largely contaminated, to the point that any kind of non-artificial pet is a good of extreme luxury. I find it quiet easy to draw a parallel between this context of scarcity and the food shortages mentioned in the article. – wip Jan 31 '18 at 15:30

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