It's Anubis, not Ibis.
The god Laura meets in the afterlife is Anubis, not Ibis. In the novel he goes by the name of Mr. Jacquel. You can read up a short article on Anubis here.
In the Starz TV series, you can tell the difference by the glasses. And Anubis is gloomier, shaved head, and occasionally turns to a dog.
On the left - Mr. Jacquel (Anubis); on the right - Mr. Ibis (Thoth).
Hat tip to Catija for the pic.
Why an Egyptian god?
While there hasn't ben an explicit explanation in the series, and you correctly remark that Laura didn't go to Anubis in the novel (we don't know anything at all about where Laura went after death), a recurring theme in Neil Gaiman's works is that of passive worship.
Laura works in an Egyptian-themed casino:
It is quite possible, that her working there, seeing the Egyptian statues, people dressed in "ancient" Egyptian clothes, and more importantly - earning money from that place - was at least subconsciously a "worship" to the respective gods.
One thing that is absolutely lethal to gods is being forgotten, which we hear from Mr. Wednesday in Zoryas' apartment:
But thanks to all the Egypt-styled casinos and such like, the Egyptian pantheon - or at least more popular gods, like Anubis, are unlikely to be forgotten, and Laura plays a part in keeping them alive - by working in the casino.
This is exactly what happens to Easter, and what Wednesday uses to recruit her: people celebrate Easter, yes, but they don't do so in Easter's real name - Eostre, the pagan goddess - so they're effectively only "passively" worshipping her.
“There,” said Wednesday, “is one who ‘does not have the faith and will not have the fun.’ Chesterton. Pagan indeed. So. Shall we go out onto the street, Easter my dear, and repeat the exercise? Find out how many passers-by know that their Easter festival takes its name from Eostre of the Dawn?
[ . . .]
“We could try it,” continued Wednesday. “But I would end up with ten fingers, ten toes, and five nights in your bed. So don’t tell me they worship you and keep your festival day. They mouth your name, but it has no meaning to them. Nothing at all.”
Tears stood out in her eyes. “I know that,” she said, quietly. “I’m not a fool.”
“No,” said Wednesday. “You’re not.”
American Gods, author's preferred text, chapter 11.
You could see, in the novel, that Bast (who was in the form of the cat), another goddess of the same pantheon, isn't doing very well - personally, when reading, I thought she was a little mad.
Namely, she spends most of her time in the cat form, which is, I think not a good thing, at least according to Mr. Jacquel:
Jacquel, when, eventually, he began to answer, wasn’t talking about the weather at all. “You look at me and Ibis,” he said. “We’ll be out of business in a few years. We got savings put aside for the lean years, but the lean years have been here for a long while, and every year they just get leaner. Horus is crazy, really bugfuck crazy, spends all his time as a hawk, eats roadkill, what kind of a life is that? You’ve seen Bast. And we’re in better shape than most of them. At least we’ve got a little belief to be going along with.
Ibid, chapter 8.
People don't worship Bast a lot anymore (or do they? :D), because a cat-goddess isn't needed right now (with all the vets and such like). It is notable that Bast isn't very popular, and is decaying as well, in another work by Neil Gaiman, The Sandman:
The Sandman - Brief Lives, chapter 6
The Sandman - The Wake, chapter 1.
You can see that while she's not worshipped directly ("I dedicate this cat food to Bast!"), she is still getting power from occasional belief, and even images that exist only in humans' imagination.
