Many modern day trailers, especially for action-y movies follow a very similar format.
- Short and relatively slow paced intro of the major player and plot. Music is slow to match
- Real action start. Music picks up, lots of short climatic shots. This is where the movie gets really sold
- Music cuts out. Video goes from lots of short cuts to a single, slow paces scene, often times of a joke. This will last maybe 15 seconds or so.
- Music returns again in a slow form. Outro credits and movie title is shown.
A good example is the Suicide Squad trailer
When did this format of trailers begin (specifically step 3)? It seems like every trailer I see nowadays does the exact same thing.
Edit: more examples as requested:
Two new trailers, Pirates of the Caribbean and Justice League. THey both do this.