Many modern day trailers, especially for action-y movies follow a very similar format.

  1. Short and relatively slow paced intro of the major player and plot. Music is slow to match
  2. Real action start. Music picks up, lots of short climatic shots. This is where the movie gets really sold
  3. Music cuts out. Video goes from lots of short cuts to a single, slow paces scene, often times of a joke. This will last maybe 15 seconds or so.
  4. Music returns again in a slow form. Outro credits and movie title is shown.

A good example is the Suicide Squad trailer

When did this format of trailers begin (specifically step 3)? It seems like every trailer I see nowadays does the exact same thing.

Edit: more examples as requested:

Two new trailers, Pirates of the Caribbean and Justice League. THey both do this.

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    @SudipBiswas I mention in the first sentence of my question that this is mainly for action movies. Also why the downvote (@whoever)? – David says Reinstate Monica Mar 4 '17 at 20:59
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    @BCdotWEB Posted a few more that took less than 5 minutes of searching – David says Reinstate Monica Mar 4 '17 at 23:00
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    @BCdotWEB this is a question, not a book report. I'm not going to list out every single trailer sorted by date. I really don't understand what you're looking for. I've shown a clear pattern an an asking when it started. I'll edit my question to fix step 3 (my bad). – David says Reinstate Monica Mar 5 '17 at 13:15
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    "Seems like every..." is a common expression which is used as hyperbole. He's not claiming that literally every trailer uses it. His examples are just to help us understand what practice he's talking about; he's not out to prove that all trailers use it. Seems like a reasonable question to me; when did trailers start doing this. – GendoIkari Mar 5 '17 at 15:38
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    @BCdotWEB Like I said... I am not going to list out every trailer that does it here because this isn't a research paper. That's just silly and having a full list isn't really relevant. I've shown that this pattern dates back years at least, and another commenter just posted above of another trailer that does this. There are many many more out there. I'm not going to list them all. Also I don't know why you're asking for recent trailers - my question is about the past not about the now. Though I suppose gendolkari's comment meets your "recent" criteria for whatever its worth. – David says Reinstate Monica Mar 6 '17 at 4:12

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