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As the title asks, is Rick and Morty satire/parody of Doc Brown and Marty McFly of the Back to the Future franchise? Or is it a generic play on the Mad Scientist and fish out of water cliché?

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Yes. This is discussed by the creator of Rick and Morty in the Back To The Future documentary that was released recently.

See the Wikipedia article on Rick And Morty.

The series has its origins in an animated parody of Back to the Future created by Roiland for film festival Channel 101.

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    Gratuitous content warning: Doc and Mharti - Origins of "Rick and Morty" –YouTube
    – Mazura
    Commented Nov 23, 2016 at 4:17
  • I've never seen the show, but reading through that wiki, it seems to owe far more to Peabody's Improbable History from the old Rocky & Bullwinkle cartoons than to BttF.
    – T.E.D.
    Commented Nov 23, 2016 at 14:20
  • It's true that it's based on BTTF (via "Doc and Mharti") - but I wouldn't describe it as a parody or satire - because it doesn't actually satirize any of BTTF.
    – Dai
    Commented Nov 23, 2016 at 18:48

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