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It seems many animated movies use famous actors and actresses to supply the voices for the characters. What is the point of that?

Most animated movies are targeted towards children, and children don't care who are supplying the voices. They probably wouldn't even recognize the celebrities' names if they saw them on a movie poster. Sometimes the celebrities' voices are altered so that even if you knew who they were, you wouldn't be able to recognize their voices during the movie (such as the chipmunk/chipette voices in the Alvin and the Chipmunks movies).

Movie studios would probably save a lot of money if they used lesser known voice talent for animated characters. So why do they frequently hire famous actors/actresses to do the voices?

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    Downvote for underestimating children. – cde Nov 5 '16 at 19:59
  • Highly related - movies.stackexchange.com/questions/62533/… – Paulie_D Nov 5 '16 at 20:12
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    This is NOT a primarily opinion-based question, since many animated movies DO use famous actors for the voices. The comment about children is secondary to the main question. – pacoverflow Nov 5 '16 at 20:38
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    Animated movies cater towards adults as well as children in the past 20 years or so. I love animated movies and a celebrity just adds their own personality to the character that we can recognize. – steelersquirrel Nov 5 '16 at 21:19
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    You should not forget that to be a famous actor, you have to be a good actor. Good actors do good voice acting... – Francisco V. Nov 5 '16 at 22:23
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Basically it's not that you use famous actors voice to just waste money but there are few things that produces look for:

  1. They invest so much money to make the movie, and a famous actors voice is one way to make sure they also takes place in promoting the movie. You can see that for its movie, Moana, Disney is targeting Dwayne Johnson for promotion.
  2. Famous actors have huge fan followings of all ages, so the movie is target for all, instead of just the child. You can see the Disney's Mogli as an example. The movie was geared just as much towards adults as it was towards children.
  3. Sometimes it is just following the trend. Though that may not always help in the way that they had planned, as in Alvin and Chipmunks.
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I always just figured its because they are what they are, famous actors, which usually (but not always) means they are good actors, and most good actors now how to show mood and tone of situations with their voice, thus voice acting. Just my 2 cents.

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