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Drag Me To Hell was released in 2009, but the Universal Picture logo which appears before the movie is quite an old one.

Why was an old logo used?

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  • This might be considered trivia(?)
    – mattiav27
    Oct 23, 2016 at 12:58
  • @mattiav27 How could it? The asker clearly states why the usage of an old Universal Pictures logo seems so very unusual to him.
    – Napoleon Wilson ♦
    Oct 23, 2016 at 15:52

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The Director can request this and the Studio has the ultimate decision as to which logo is used at the start of the picture.

Universal and others have a history of allowing changes to their logos for some movies...Waterworld is a good example of this.

In this case, I suspect that, Sam Raimi was probably trying make Drag Me to Hell feel like something made during the late 1970s or early 1980s when American horror films such as this were at a high point and so used the logo that was used from 1963 - 1990

In addition, Raimi said to ScreenCrave:

ScreenCrave - What was the inspiration for old Universal logo at the start of the film?

Raimi - Well, the reason that logo was there was the opening scene takes place in 1969 in Pasadena. My editor, Bob Murawski thought it would be cool and appropriate if we started with a logo from that era as a way to say this is not a flashback. You’re in 1969 and here’s where that opening scene is. That was really why we started with that, plus we think that’s a really cool logo. Love that old Universal logo.

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