Do directors have a voice in choosing movie posters, or is it always a producer or external choice? Even for different movie posters in different countries, do directors ever decide to use a specific image for their movies?

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    Distribution is usually a work done by producers (see en.wikipedia.org/wiki/Film_producer#Production for example). – mattiav27 Oct 16 '16 at 15:42
  • @mattiav27 Yes, I understand. But do producers "force" directors to use certain poster (they've invested money in the movie so they have the right to chose how to promote it) or do directors have sometimes the last word on this topic? – Spaceman Oct 20 '16 at 19:12

I'd say that directors do not have much input into designing the poster, since they are usually made by third-party design studios, with more then one of these usually competing to make the best and be chosen by the marketing staff of the movie studio.



This entertaining YouTube video reveals the psychology behind why movie posters look the way they do. It argues directors may not have much of a say.

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    Thank you for assisting the community. It would be nice if you summarized the video, and how it is relevant to this question. I hope you enjoy participating. – John Dec 31 '16 at 21:37

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