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In Unbreakable Kimmy Schmidt's Episode 2 we see a large box of DVDs with Jeremy Piven on the cover playing the drums with the title 'Own the Skins' being dumped in a box marked 'FREE':

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Can anyone explain the reference here? This looks like a fictional DVD as I couldn't find it on Amazon.

I see that he can actually play the drums.

So is this just a tease?

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    It's just a joke. 30 Rock had similar ones too, just random things that never had any real meaning but were just jokes. As Entertainment Weekly says: In the world of Kimmy Schmidt, The Salvation Army is “The Salvation Coast Guard” and Entourage and Mr. Selfridge star Jeremy Piven has made a drum instructional DVD called “Own The Skins.” – BCdotWEB Apr 16 '16 at 18:01
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It's just a joke. 30 Rock had similar ones too, just random things that never had any real meaning but were just jokes.

As Entertainment Weekly says:

In the world of Kimmy Schmidt, The Salvation Army is “The Salvation Coast Guard” and Entourage and Mr. Selfridge star Jeremy Piven has made a drum instructional DVD called “Own The Skins.”

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