What are the benefits for viewers of subtitling over dubbing -or- dubbing over subtitling foreign TV and film?

I've noticed some media will opt for subtitles, while others will opt to dub.

There must be benefits and drawbacks to both, for example:

Reading vs. Listening: Reading might be harder to put oneself in the scene, where as listening could make you feel a part of the "show".

Are there any studies or any data as to benefits and drawbacks of subtitling vs. dubbing?

  • 2
    Note: Culture issue also. In France, a lot of movies/TV-Shows are translated, and nowadays, some "educated" young people prefers in VO with subtitles (especially for English language).
    – Larme
    Commented Sep 25, 2015 at 11:31
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    Just as a factor to consider, I assume there is a difference in cost between producing subtitles and dubbing. I assume dubbing is more expensive. Commented Sep 25, 2015 at 13:52
  • @VolkerSiegel assuming isn't necessary, that certainly must be true in every case.
    – user428517
    Commented Sep 25, 2015 at 21:54
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    @VolkerSiegel I mention that in my answer but the question seems solely framed in the perspective of the viewer, so the cost wouldn't really matter since I don't believe they charge differently based on whether its subbed or dubbed.
    – Catija
    Commented Sep 25, 2015 at 22:27
  • Ah, I see your point - did not take the explicit focus on viewer benefits into account. But wait! It does not say immediate benefits... and in long term average, the cost difference directly relevant to the customer. There are lots of random factors and other cost involved, so it would needs lots of statistics to understand the details of what happens - but in the end, the customer pays the cost, and he will pay more when dubbing is used... Commented Sep 26, 2015 at 2:37

7 Answers 7


In the US, Europe, Canada and other countries with nearly 100% literacy rates, dubbing vs subtitling is certainly a matter of preference.

Subtitling allows the viewer to get a more exact translation of the dialogue but requires that the viewer read the text, potentially missing visual elements of the film.

From TV Tropes:

Subtitling has many advantages: It allows for an extremely accurate translation, including quirks of the original language that play a role in the plot, while allowing you to hear the original actors' performances. It renders the show accessible to the deaf or hard of hearing. People bilingual in or learning the original language will be able to benefit as well, since they can enjoy at least parts of the film/TV show in the original while their friends can still know what's going on.

Dubbing allows the viewer to fully immerse themselves in the film but the translation (because the attempt is often made to match the foreign dialogue to mouth movements, at least in duration - called "Lip lock") can greatly suffer.

Viewers whose thought processes are more speech-oriented than word-oriented also may simply find dubs easier to comprehend and process, especially in works that are heavy on meaningful dialogue or exposition. The opposite, of course, can be true for viewers who process information more easily through the written word than through speech. For many viewers, hearing the dialogue in their native language makes it easier to immerse themselves in the media and feel a sense of familiarity with the story and characters that is much harder to obtain while trying to hear dialogue in a foreign language and simultaneously read subtitles. Hayao Miyazaki has said several times that he always intended his films to be watched, not read, which is why he supports them being dubbed into other languages.

Hearing actors speaking one's native language also allows the audience to catch subtle non-verbal parts of a performance, which many times is part of the "authentic" viewing experience the original was shooting for. Subtitles can cover up important parts of the image or switch too quickly to be read by everyone, especially if the show is extremely fast-paced, dialogue and/or text-heavy, or aimed at younger audiences – for example, go look up the subtitled Tatami Galaxy; many a YouTube commenter have complained that the subs are simply too fast to read... for the entire series. In addition, subtitles – particularly for unofficial fansubs – are sometimes criticized for being too literal; a well-made dub can preserve the spirit of a joke or reference, even while replacing the actual line. Not to mention all the cultural references that are not understood outside the native country (phrases, puns, etc.) may wind up Lost in Translation if there's no explanation. This is much much easier to work around in a print work, because one can read at their own pace.

To see this specifically, I encourage you to find a film that's been both subtitled and dubbed and watch the film dubbed with the subtitles on and you'll really see a major difference (provided the subs are true subs and not captioning). I first became painfully aware of this when watching Steven Chow's Shaolin Soccer a decade ago. There's so much more color and comedy in the dialogue if subtitled rather than the dubbed version.

The article from TV Tropes further points out an interesting point that the English-speaking native may not think of... because so much of film is produced in English, the argument of which is better doesn't really exist in many non-English communities:

Funnily enough, this debate doesn't really arise in non-English speaking countries when it comes to English language films. Mostly because of the omnipresence of Hollywood, one can easily assume that at least half the movies someone from Germany, Russia, France, Italy, or Brazil will see in a year are English-language movies. Thus, many countries have a well-entrenched, very active dubbing industry with recognizable voice actors. In most cases, one dubber is paired with one actor for the duration of the actor's career. In these countries, due to enormous exposure to it, dubbing is seen much more positively than in the anime community.

But, on the other hand:

The opposite can happen too. In some countries (such as The Netherlands, Denmark, Norway, Sweden, or Finland), dubbing is only done for works that are intended for children that are too young to read the subtitles fluently. Everything else is available with subtitles only. In these countries, people would get much more distracted by the dubbing because they are not used to it. This pattern is particularly common where a substantial chunk of the population in the country is fluent or at least proficient in English – which is incidentally true in the Netherlands as well as the Nordic countries. A major problem are works that appeal to both the children and the parents, the parents would prefer to hear the original actors' performances, but can't get their hands on it because the only version in theaters is aimed for kids.note Sometimes they can get lucky and the original audio track is included in the DVD release once (if ever) it happens.

Now, in other countries where the literacy is lower, dubbing becomes more necessary. Here's a chart of literacy in the world as of 2013:

Unesco Literacy Chart "Analfabetismo2013unesco" by Alex12345yuri - Own work. Licensed under CC BY-SA 3.0 via Commons - https://commons.wikimedia.org/wiki/File:Analfabetismo2013unesco.png#/media/File:Analfabetismo2013unesco.png

Granted, a lot of people who are illiterate may not be going to see a film as illiteracy is more common amongst the very poor, who may not be able to afford to see a film, but it's worth noting.

Now, I know you asked why it would matter to the viewer, but I do want to mention the production side of things.

Dubbing is much more expensive than subtitling. Writers have to spend time creating dialogue that will fit, then actors have to be paid to do a studio recording (and the studio has to be paid for), it can take hours of work for each character and the audio tracks have to be edited to match up perfectly.

That's why, particularly in the case of small-budget projects or projects with a niche audience, it's rare to find dubbed versions. It makes more financial sense to subtitle.

  • 2
    And then there's the "cheapo" version of dubbing where it is one person who talks over the entire movie roughly translating what the actors say and various signs that are pictured etc. A friend of mine lives in Latvia and has told me about this; she says she stopped going to the movies there because of this -- it drives her crazy.
    – BCdotWEB
    Commented Sep 26, 2015 at 12:28
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    @BCdotWEB: As far as I'm aware, that only happened/happens in Soviet/ex-Soviet countries. The woman who did it is a living legend BTW: paleofuture.gizmodo.com/…
    – slebetman
    Commented Sep 26, 2015 at 15:04
  • @slebetman She told me about this in the mid-1990s, when she was living there. Not VHS tapes, actual cinema showings (AFAIK / IIRC).
    – BCdotWEB
    Commented Sep 26, 2015 at 17:08
  • @BCdotWEB: Yes, but I bet that the public only accepted it because they're used to it. I've not seen it happen anywhere else
    – slebetman
    Commented Sep 26, 2015 at 17:30
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    Congrats for winning Bounty for best answer of this quarter
    – Ankit Sharma
    Commented Oct 17, 2015 at 12:55

The debate of dubbing vs subtitles is well discussed, including numerous studies and polls of movie goers. It's an opinion that is split by demographic, by country, by certain distributors.

Essentially, it's down to the personal choice of the viewer - some people prefer the original experience in its original language with its original dialogue but with subtitles so that they can understand dialogue spoken in a language they don't necessarily know. This is also useful for some if you're learning a new language, as you can hear what is spoken while reading what it means.

The other side of the argument is that movies and TV is a primarily visual media and some people would rather spend their time watching the content intently without having to keep up with the subtitles, and thus prefer dubbing. That, and dubbing is a business in itself - people have to voice act all of the dialogue a second (or third, or fourth...) time in order to provide the dub track to a show, and this means more people working.

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    You get used to subtitles. So much so that recently I was watching a Dutch-language show (Dutch is my mother tongue) with English subtitles and it was doing my head in because I was reading the subtitles without it being necessary. It felt like two different parts of my brain were fighting for my attention.
    – BCdotWEB
    Commented Sep 26, 2015 at 12:35
  • Cinema is no more visual or less vocal than theater, and in one respect it is more vocal: only in cinema we have iconic voices like that of Vincent Price, even Schwarzenegger or Duffy Duck, not to mention Brando, Mastroiani, De Niro and a thousand others, even Seinfeld and Larry David — which you cannot replace without destroying the artwork, the work, the joke.
    – cipricus
    Commented Jul 3, 2021 at 11:42

There are times where subtitles are actually more accurate than dubbing. With dubbing, the voice actors have to stay as true to the mouth movements as possible....sometimes even also the sound of the words. This can be very difficult or even impossible to do while keeping the same meaning, so meanings end up changing. Whereas with subtitles, this is not an issue since they are free to be as close to the meaning as possible no matter what or how many words it takes.

I'll give you an example from my own personal experience: I watch "Fairy Tale" which is an anime originally in Japanese. There is a particular character which in Japanese ends his sentences in "Ebi"...which in Japanese means shrimp or prawn. This character is a crab, so it's always a joke when he meets someone new that "he's a crab, but ends his sentences with "shrimp"??" Well, in the dubbed version, the voice stayed true to the sound instead of the meaning, so to make it make sense, he ends his sentences with "baby". TOTALLY different meaning, and the joke doesn't work.

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    I recall reading that Germans who watched Buffy The Vampire Slayer didn't get that the show was part-comedy because the dubbing had removed most of the jokes from the show. Only when they watched the original they noticed the show was nowhere near as serious as the German-dubbed version made it out to be.
    – BCdotWEB
    Commented Sep 26, 2015 at 12:31
  • Dubbing is based on the assumption that people are more stupid than they are.
    – cipricus
    Commented Jul 3, 2021 at 10:46

Coincidentally I recently watched Wolfgang Schmitt discuss the pros and cons of dubbing vs subtitles on his YouTube channel (unfortunately, and ironically, not available in English). While he certainly has a personal standpoint towards the matter and the existing answers already discuss many of the common arguments, I found that he still gives some interesting points worth mentioning here.1 All in all he, to a certain degree, makes a point for dubbing (or at least against categorical aversion towards dubbing), grounded on the general argument that film is primarily a visual medium anyway and none of the two forms can be 100% perfect, nor is it that essential for the enjoyment at all.

It's a very controversial topic, the fronts are arrested. Some viewers categorically decline dubbed movies, not rarely even those who watch dubbed versions are accused of not actually knowing anything about the movie. So do you even have to be ashamed of watching dubbed versions? The answer is: no. It's absolutely not a shame, maybe it's even not that bad to watch dubbed versions. [...] Dubbing or subtitled original, that is also a matter of taste, but let's always consider that film first and foremost speaks to the eye, then we hear and read.

  • A major point to consider is the existing prevalence of dubbing, which can make people accustomed to it if they simply get used to dubbed movies due to year long conditioning.

    Most people in Germany watch dubbed movies and often they don't have a choice as original versions in cinemas as well as on TV are very rare. After getting used to this, only few people will, when watching a DVD, switch on the subtitles to watch it in the original version.

  • A major disadvantage of dubbing is that it might actually tends to make the viewer lose the feeling of watching something foreign set in a foreign culture by presenting such a major aspect as spoken language in a form so common.

    I know many people who swear by the original versions but if you ask them what movies they tend to watch, you realize they watch mostly English language movies, so they don't actually make an ecounter with the foreign, as they like so much with the original version. [...] First fact is, spoken language of course also has its own musicality which is lost by the translation. This also dimishes the experience of foreignness, that is existential for engaging into art. German language dialogue maybe suggests that this actually completely foreign culture is like our own. But we should beware this fallacy. With subtitling this danger isn't as apparent.

  • While the primary disadvantage of subtitles, as other answers have also pointed out, is that you lose much of the audiovisual impact of the movie by having to concentrate on reading the dialogue.

    But what's problematic with films is often the speed of speaking. If you need to read subtitles for e.g. Woody Allen or Éric Rohmer, you have quite much to do and can only occasionally view the image. While you read you can just not see properly, but first and foremost cinema is something visual, it started with the silent movie. I already watched films in languages I couldn't understand and where there were no subtitles available, but vice versa I of course wouldn't ever have done it, I cannot find much sense in listening to a movie.

    He backs this with a famous quote by Alfred Hitchcock as printed in the book Hitchcock/Truffaut (wherever Mr. Hitchcock took those exact numbers from, though):

    A film goes around the world, it loses 15% of its power if subtitled and only 10% if dubbed well.

  • And then he makes a very interesting point, namely that subtitles are not necessarily more accurate just because they don't have any time or lip-syncing limitations (and as we've seen above there is very well a time limitation if you have to read the whole movie). The fact that subtitles are read and not heard means that many aspects of spoken language and tone are lost and those cannot necessarily be captured by simultaneously hearing a language you don't have the slightest ear for. An accurate literal translation is not automatically the best translation since the exact words are not always as important as the message and the tone (the irony of currently trying to translate a speech as accurately as possible myself does not escape me ;-)).

    Even people who are well-versed in a foreign language won't be able to capture every nuance and every subliminal tone. You have to have a feeling for a language to capture e.g. subtle irony or a melancholic undertone in a voice. With completely alien languages, like Japanese, that's nearly impossible, the subtitles won't help there, it only reads "I love you" but how is it meant? We can't really hear this there. Humour is also very difficult.

  • Another disadvantage of dubbing, though, is of course that you lose an important part of an actor's play, namely their voice. But this can be accomodated to some degree by carefully chosing good speakers that are able to at least transport the actors' and directors' original visions well.

    What does get lost with all this dubbing is the voice of the actor. It's a pity if you have to do without the voice of an actor or actress. For example hearing Isabelle Huppert or Charlotte Gainsbourg speaking is an event, no dubbing can beat that. But there are also many cases where the dubbing is better. Kubrick for example has cared himself for the dubbing speakers and has cast them and sometimes those speakers were even better than the actors. But my favourite example is the movie Groundhog Day with Bill Murray. Bill Murray has a wonderful voice, but I have to say in the German dub his speaker Arne Elsholtz transports the mood of the film even better.

  • And of course the financial argument that dubbing costs more money still stands and it's certainly better for a movie to be distributed "only" with subtitles than to not be distributed at all.

    Subtitling a movie is of course much cheaper and therefore small productions should resort to this, it's the only possibility as they can't afford the expensive dubbings.

At the end of the day, the debate isn't going to get solved and each of the two possibilities has its strengths and weaknesses.

Yes, it would be nice being able to speak every language in the world, just it doesn't work. When translating there's always something lost, every word play isn't translatable. It's always a walk on the edge, you can't be too free but you also have to be creative. Now and then there's broad adulteration and delicate allusions get weakened, but sometimes translations are also stronger.

  1. It has to be noted, though, that he himself comes from a society (Germany, to be precise) that has a very active dubbing culture and while he gives some reasonable general arguments, they still have to be seen under the premise of an established and well-functioning dubbing industry in the first place, which might not always be given everywhere.
  • The problem is more severe. You are too tolerant here. Origins of dubbing are xenophobic if not fascist, its impact on the reception of cinema as artwork are catastrophic. See my answer.
    – cipricus
    Commented Jul 3, 2021 at 11:30
  • @cipricus I simply don't see it as crass as you do, despite what the origins of dubbing might have been and still think subtitling doesn't do full justice to the work either. Each of them means an alteration to the work and only using none could guarantee an entirely unaltered original. However, you definitely bring up some interesting points indeed and have written a really good answer on the matter.
    – Napoleon Wilson
    Commented Jul 3, 2021 at 11:43
  • Subtitling does not alter the artwork (or simply the work; and if one cannot get the joke in original it cannot in translation anyway). It doesn't try to replace anything, just provide a little help. Dubbing starts from the assumption that an actor's art can be altered radically and still promoted as the same, and that the art of an actor is not to a large extent based on the voice. It's misleading as a premise and barbaric in result.. A film that can be watched in dubbing is not worth watching, or if it is it cannot be a form of art.
    – cipricus
    Commented Jul 3, 2021 at 11:48
  • Of course if no original was present and people were illiterate dubbing would be the way to go. But as it is it hides the original and promotes a sort of pretended illiteracy, in fact it IS a form of illiteracy - cinematic illiteracy.
    – cipricus
    Commented Jul 3, 2021 at 11:53
  • Yes, I've read the other comments, too. ;-)
    – Napoleon Wilson
    Commented Jul 3, 2021 at 11:55

There's a certain interesting idea behind dubbing rather than subtitling.

As a part of the Marshall Plan (if I remember correctly) after World War II in certain countries it was part of the agreement that Hollywood films were translated into other languages. That implies that everything made in the USA was easily spread around the world.

This gave tons of new doors to the United States ideology, it's probably one of the biggest marketing movements that have ever happened. It implied that any Hollywood movie could (and probably would) be seen by a lot (a real lot) more people that would see it if it was in VO with subtitles, with all the consequences it brought (and brings).

Just the idea that this (mandatory translation of Hollywood movies into other language) appeared in the conditions imposed to certain countries to be included in the Marshall Plan is breathtaking, in my opinion.

(Sorry, this answer lacks of necessary citations, feel free to edit.)


To put it shortly:

Cinema is no more visual or less vocal than theater, and in one respect it is more vocal: only in cinema we have iconic voices like that of Vincent Price, even Schwarzenegger or Duffy Duck, not to mention Brando, Mastroiani, De Niro and a thousand others, even Seinfeld and Larry David — which you cannot replace without destroying the artwork, the work, the joke. — If no original was present and people were illiterate dubbing would be the way to go. But as it is it hides the original and promotes a sort of pretended illiteracy, in fact it IS a form of illiteracy - cinematic illiteracy.

To put it even shortly:

What one learns from subtitled foreign films is not foreign languages, but simply the cinema.

And some development:

  • This has nothing to do with literacy, and Europe is the proof. (It is a cultural matter, but not related to the capacity of people to read or the lack of it, as much as to the promotion of the national language and the repression of foreign influences. See third point below and links at the end.) As it happens I have the experience of some European countries and televisions. The larger and most developed countries use dubbing, or used to, until recently, that is: the great majority of foreign movies, especially series, that play on their television stations are not subtitled, but dubbed. From my experience these include: France, Germany, Italy, Spain, Russia. Most Eastern European countries use dubbing too. An exception is the former ex-hardcore-communist Romania (where I grew up) and the (softcore communist) former Yugoslavia. There is a Wikipedia article dedicated to that. From there:

    enter image description here enter image description here

  • There is a big difference between TV and movie theaters in the last 10-20 years. In countries where dubbing was and still is omnipresent at TV (like in France) the VO version has become the rule in movie theaters and dubbing the exception. After living 12 years in Paris, when searching for a non-French movie show I have never found one that was not available in VO. (Finding a dubbed version might be a problem.) There is also the tradition of "art movie theaters", where in Paris, for example, nobody would expect something other than VO. In other countries though, because dubbing is expensive, but subtitles can be absent too, a more exotic thing happened in the past: the movies could be dubbed live in some movie theaters by a specialized person. (I have some past personal experience in art movie theaters in Bucharest, and I know that happened in Romania in the past even in movie festivals, where movies were brought for a select and limited public. I even remember an occurrence when a woman translator was trying to dub live Lawrence Olivier's Hamlet, and the public was trying to convince her to stop. — Anyway, at that time in Romania live dubbing was seen as an alternative to subtitles when those were absent, and not to recorded dubbing as such.) But in the past that might have been the rule in some countries, hence the subsequent odd but solid tradition (to be found until the present in places like Bulgaria and Russia, but I expect in other countries too) where one male voice would translate an entire movie (Marilyn Monroe and Greta Garbo included). I also happen to know that in Bulgaria some TV movies (usually American noir movies or series like the Fugitive) were not dubbed but subtitled and only broadcasted after a certain hour (after 11 or 12 at night). After the fall of communism, at the same hour they started showing light erotic series — and they dubbed them. Go figure.

  • This is a matter of cultural tradition and political control. Cinema was invented in multiple countries at the same time. It was from the start a tool of nationalist propaganda, even when it was still mute. Germany, Russia, France, Italy and Spain all have experienced a strong cultural political tradition focused on the promotion of a national language as well as authoritarian regimes, some until recently. Changing the voices of a foreign film allowed a larger area of intervention for censorship (pdf here; see more links at the end). A nationalist/xenophobic context makes it easy to explain why dubbing was used (and harder to explain why some countries preferred subtitles — including very different cases like Romania and the Scandinavian countries. A Romanian nationalist parliamentarian & folk-singer recently made a proposition in the local Parliament to ban non-dubbed foreign movies. Joke was on him.).

  • "Commercial" vs "artistic" purpose is important too. It explains the contrast between TV and movie theaters, especially during the last decade when movie theaters stopped being the main channel for the distribution of commercial-oriented cinema and became more "arty". It also counts for a lot during arguments on this matter (as those discussed in detail by other answers here): if the public expects dubbed movies, that would be provided to them, which in turn enforces that expectation. If the public expects subtitles, is used to them and is not asking for dubbing, that's what we'll see. If the public is more educated (to the extent to which cinema is an art — like poetry, theater and classical music — and to which art always requires education), conceptual problems like the essence, identity and integrity of the art object may plead against dubbing, to the point of making the discussion pointless. The concept of artwork or art object involves that of an original. No alteration of that original form can be considered lightly, within this framework. But outside it, if cinema is seen essentially as a commercial product to be promoted and if need be modified as to penetrate foreign markets — and only secondly as a work of art per se, something which it is bound to remain anyway on the home market and for a circle of connoisseurs — there is no limit up to which alterations may take place. (Something similar to the original yet modified tobacco or toothpaste products that one may find on Eastern European markets, which look like their equivalents on the Western market — and for all purposes are the same: these are not counterfeit, just adjusted by their producer, and also cheaper and of poorer quality.) This happens rarely if at all in the case of "real" cinema. The factor that decides between dubbing or subtitling of a foreign film is the local culture, not the foreign promoter/producer.

  • This is a matter of education. - It may sound controversial or subjective, but as a cinephile born in Romania, where dubbing was absent, I can say that I have always considered it blasphemy, and could never and cannot understand how anybody can argue on artistic grounds in favor of dubbing — like saying that cinema is mostly visual. Cinema is visual as much as it is musical and vocal, including intonation, recitation, depth and so forth, no less than theater, but also in a special cinematographic sense, where the voice has a charismatic importance in key moments, in strict correlation to the personality and the identity of an actor and character. Voice is iconic in cinema as much as image is, and not only in very arty movies, but in almost any movie. Just imagine a world where people have no access and cannot hear Bugs Bunny's "what's up duck" but instead a translation by some guy who is trying or not at all to imitate the original. A dubbing voice cannot replace the original of Schwarzenegger "I'll Be Back" (and his voice and accent all the time), and it cannot replace the voices of any character or actor. Only people who have never heard the voices of good actors (from Humphrey Bogart, Greta Garbo, Marlene Dietrich, Roberto Mastroiani, Al Pacino, Marlon Brando, Robert De Niro, to Bill Murray, Benedict Cumberbatch and Scarlett Johansson) or people who (like most English speakers) have never heard them dubbed can imagine that voices don't count for much of a character's significance and for the meaning of cinema. — There are cases where a director has intentionally replaced by editing the voice of an actor, sometimes the leading actor, with that of a different one. We can see that in Italian cinema, where voices were anyway recorded, edited and added separately from the image. But that proves even more clearly the intention of the film's author, the high level of control imposed by the creator over the creation, and the high importance of the voice for the identity of the artistic object created. — If an author wanted a certain voice (that is that one and not other) to the point of replacing a leading actor's voice with that, we cannot simply say that the replacement of that voice by dubbing is of little consequence. (It is in fact catastrophic!) An interesting case is that of the Fellini's Casanova movie, which has both an Italian and an English original versions. The "most original" of those is probably the Italian one, in which the leading actor's voice is replaced; but in the English version the voice of Donald Sutherland is there and makes a choice between the two difficult.

A personal experience here on the same lines from a native German.

More reading:

Dubbing as an Expression of Nationalism

How Germany became a dubbing nation

The politics of dubbing: Film censorship and state intervention in the translation of foreign cinema in fascist Italy


The Cinema Under Mussolini


What are the benefits for viewers of subtitling over dubbing -or- dubbing over subtitling foreign TV and film?

One benefit, or con depending on your point of view, of a subtitling over dubbing, is that a foreign film in subtitles have to be watched to understand what is happening, while dubbed films can be related to the background. The viewer, typically cannot multitask without getting lost, as reading multiple things at the same time is not easy to do. Dubbed media, like media in the viewer's same language, can easily be put in the background while they do other things. In essences, subtitling creates a captive audience by it's very nature.

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