In the animated G.I. Joe the Movie, basketball-player-turned-Joe "Big Lob" (voiced by Brad Sanders) is introduced. He has the number "14" on his jersey. Hasbro has used licensed personalities as characters in their G.I. Joe line-up before, including Sgt. Slaughter (who featured in said film), Refrigerator Perry, and Rocky Balboa (who was never actually produced).
Was the character of "Big Lob" originally supposed to be a licensed personality, and if so, what happened?