5

Why is the poster of the movie "The Theory of Everything" rotated 90 degrees clockwise? In which way does this relate to the story and themes of the movie?

enter image description here

  • 1
    To get attention, I mean outside cinema hall different kind of poster get more attention then regular ones. – Ankit Sharma Feb 2 '15 at 5:53
  • 1
    Yup, i think so but there can be any other reason too, so left it as a comment only. – Ankit Sharma Feb 2 '15 at 5:58
  • 1
    I don't mean this to be rude to Mr. Hawking... but it would be upright from his point of view, as his head normally tilts to the right. I've always thought it odd that, for a medium that is always horizontally arranged, our posters are always vertical. Doing this one the way they did also allowed them to use a still from the film. I don't know if that's the reason but... – Catija Feb 2 '15 at 7:43
  • 3
    @Catija ... I would doubt that's the reason. Remember, the brain will adjust itself after a period of time so the image will appear upright like you and I see it (I hope you see it this way). For instance, have you ever hung upside down for a period of time? After a while, your mind makes the adjustment and things don't "seem" upside down anymore. I'm sure Mr. Hawking doesn't notice it anymore. – Pᴀᴜʟsᴛᴇʀ2 Feb 2 '15 at 12:17
  • 1
    I thought it was to better align their hands (and thus their connection) with that faint light cone superimposed on them. – Walt Feb 2 '15 at 16:39
3

I haven't found any solid reasons from the designers or people who worked on the film, but here are a couple theories that fit my thoughts as well:

I love that the movie poster is turned sideways, just like Stephen Hawking has done to various theories of physics and science.

Not only did he turn scientific theories on their sides, he also turned all expectations for his life and life expectancy on their sides. Remember when the doctor said "I'm afraid average life expectancy is two years."? He's still here 50 years later.

...

To add to the slow-paced marketing for this title, which is the right way to do it, we’ve got a new poster that flips proceedings on their side and reflects the changes in circumstances to come.

2

As a true cross-continental hero, the Hawking biopic is sure to have fans on both sides of the pond.

As a result, you have to remember that the standard movie poster setup in Europe is landscape (though they certainly have plenty of portrait posters as well):

enter image description here

Whereas the standard movie poster setup in the US is portrait:

enter image description here

This poster can be used simultaneously in both locale's with a near-identical effect; that the film is about a man who turned the world on its side with his brilliant mind and his ability to overcome a debilitating disease.

So, I would say that it was a wonderful artistic view that also solves a production/distribution challenge.

  • 4
    Never seen landscape posters in my part of Europe, though. But interesting answer still. – Napoleon Wilson Feb 3 '15 at 13:27
  • I have seen both type of poster here. – Ankit Sharma Mar 17 '16 at 12:18

You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .