From AdWeek.com article "Q&A: How Jerry Seinfeld Wrote His Ideal Salesman Into Acura's New Ads 'The kind of guy I would like to sell me a car' ":
Jerry Seinfeld's last set of Acura ads took the automaker to some
truly odd places, like an emergency room plagued by putrid potato
salad and a 1960s-era rocket launchpad. Now he's taking the brand
somewhere quite a bit different: a car dealership.
Seinfeld has once again written the Acura ads that will bookened his
hit video series, Comedians in Cars Getting Coffee, on Crackle...we
get a fast-talking, confident car salesman who dispenses a constant
string of seemingly unrelated words of wisdom while showing off the
We caught up with Seinfeld and Acura svp and general manager Michael
Accavitti to get the story behind the new campaign and learn why this
is the kind of guy Jerry wants selling him a car.
AdFreak: So these ads are obviously a bit of a departure from the last campaign. Who is this guy? Is he a car salesman? Life coach? Stand-up comedian?
Jerry Seinfeld: He's a car salesman life coach.
He's the guy who is the antidote to the usual car commercial, which is
all about what this is going to do for your lifestyle, how this car is
going to change your social standing, and I thought it worked for
Acura and for my personal perspective.
To me, what you want when you buy a car is a great car, and it's not
about what the neighbors think, or how you'll look at yourself because
you have it. So, that was kind of the idea of making this guy a guy
who says, "Let me tell you what's really important. Don't block the
sidewalk with your extendo dog leash."
The line, "I sell cars, you sell you"—did that exist before the character?
Seinfeld: The whole thing kind of came together with that
line. We thought, that's the kind of guy I would like to sell me a
Also from thesmalls.com
At the end of 2013 Jerry Seinfeld created a series of car adverts to
run as bookends to his award-winning , Comedians in Cars Getting
Coffee. The writing may have resembled the elegance of the popular
television show Mad Men yet were intended to parody the sort of
advertising that an agency, such as the show’s Sterling Moss, may have
produced during the fifties and sixties.
For the second season of these adverts (see above), which air both before and
after “Comedians…”, - Seinfeld’s vision was not to pastiche the
adverts as he had previously done but instead to homage the old
advertising tactic that “this car will transform your life!”. For
this he needed a character and so created Dan Granite, a fictional car
salesman who offers prospective buyers his own motivational life
advice as he attempts to sell them the Acura TLX – “I sell cars, you