I know Marvel Comics have a fairly notorious process of development, with Bullpen Bulletins outlining the methodology of the brain trust over the years.
It seems little has been published/revealed about whether Marvel Studios have adopted the same mode of production (in the Beller sense of the word).
Considering the films adopting more and more of divergent cinema production policy, it would seem to make sense to adapt the successful transmedia approach the comics have enjoyed, and Agents of S.H.I.E.L.D (not to mention the announced Netflix ancillary series) would indicate they are perhaps executing a similar plan.
Has there ever been any affirmation of this policy, from either Kevin Feige or any other Marvel Studios Affiliate? Has the comparison between production methods ever been explicitly made, on an official basis?