I am in a rabbit hole of what James Bond's watch preference was. I have read that Ian Fleming wanted James Bond to go with Rolex; however have seen Omega watches being worn by Pierce Brosnan and Daniel Craig in their films. Any context to this would be great with regard to what James Bond's watch preference was.

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    Is it being too cynical to note that James Bond is likely to prefer whoever is paying him [i e. the movie studio] the most to wear it?
    – BruceWayne
    Commented Oct 26, 2022 at 1:32
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    Do you realize almost all product placements in movies are bought and paid for? Wasn't so 40 years ago, so Bond's choices of things like Rolex or Walther PPK or Lotus were Ian Fleming's artistic choice. IBM and Pan Am didn't pay for placement in 2001:A Space Odyssey. Now, the brand goes to the high bidder. In fact you often see episodic TV where it's obviously an iMac or Macbook, but half the time they'll put a gray circle over the Apple logo because the production is holding out for a placement deal. Commented Oct 26, 2022 at 4:05
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    And, ironically, the tape/digital blur/whatever hiding the brand logo is more than obvious enough in shape and placement to still be able to identify the brand being "hidden".
    – FreeMan
    Commented Oct 26, 2022 at 11:54
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    @Harper-ReinstateMonica Apple also has a policy that their products can't be used by the bad guys in a movie/TV show. I'm not sure how they define this for shows with anti-heroes like Breaking Bad or Dexter.
    – Barmar
    Commented Oct 26, 2022 at 14:33
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    @Barmar: The "good guy" (Dexter) was shooting Nikon, while pedophiles were shooting Canon. XD Commented Oct 27, 2022 at 12:46

1 Answer 1


The early films he wore Rolex, then went through a mixture of various types, analog & digital - Breitling, Gruen, several Seikos, TAG Heuer, until there was a deal signed with Omega for Goldeneye. It's been Omega ever since.

Ref: Manofmany - A Complete List of All James Bond 007 Watches. List is not quite complete but runs from Dr No to Spectre.
Watchtime - James Bond’s Watches: The Complete Movie Timeline just about agrees, with some movies having more than one watch.

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