Most studio films begin with an animated sequence that shows off the studio’s logo. For example, the 20th Century Fox “searchlights” or the Universal Studios Earth orbit. Is there an industry-specific term for this type of animated logo?

2 Answers 2


As per Wikipedia:

A production logo, vanity card, vanity plate, or vanity logo is a logo used by movie studios and television production companies to brand what they produce and to determine the production company and the distributor of a television show or film. Production logos are usually seen at the beginning of a theatrical movie or video game (an "opening logo"), or at the end of a television program or TV movie (a "closing logo").


“Logos” or “film studio logos”.

See https://www.filmsite.org/titles-studiologos.html

You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .