In Blade Runner 2049, at seemingly random points, Joi/the emanator plays a tune*. For example, it happens during K's visit to the Wallace headquarters, which leads Luv to ask K whether he is satisfied with the product. The scene can be seen here. Why does the AI play a sound at those particular times?

* It's the Peter and the Wolf theme. There is quite a bit of discussion concerning the choice of music, see for example here and here, but I am just asking why a jingle is played at those particular times. The answer might be "because the makers wanted to show off the Peter and the Wolf theme" but I hope it's not.

  • 1
    "The scene can be seen here" Presumably you copied this verbatim from your now deleted question & forgot to provide the actual link.
    – Tetsujin
    Nov 1, 2021 at 19:40
  • I don't have an answer that is considered canon, but, unless you set it otherwise, doesn't your smartphone constantly make sounds and noises for all kinds of notifications? Nov 1, 2021 at 21:07
  • @PoloHoleSet Well, if I went to such a meeting, especially one that seems very important to K, I'd set my smartphone to silent and given what we see what Joi can do, I'd expect her to be able to avoid interrupting the conversation automatically.
    – AndreKR
    Nov 1, 2021 at 21:25
  • He's a police officer visiting a business that he has undoubtably visited a number of times before (given his line of business). Yes, it means something more to him than usual, but there's nothing to expect him to be on 'best behavior' with them.
    – iandotkelly
    Nov 2, 2021 at 4:03
  • I would expect as a police officer to always be available to my superiors - which means leaving communications devices enabled. Since Joi also seems to function for communication it would be left active.
    – iandotkelly
    Nov 2, 2021 at 16:08


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