Lately, I've been watching a bunch of Swedish-language TV commercials from the late 1960s and 1970s. Here is an example from 1969:
What confuses me about this is that Sweden only had one TV channel (SVT) until 1969, and even after that, it was only the "SVT2", which was just the non-commercial, government-owned "secondary" TV channel. (And you had to buy a special hardware box to be able to view it!)
Until sometime in the 1980s, possibly even the late 1980s, there existed no such thing as a commercial TV channel in Sweden/Swedish. To the best of my knowledge, satellite and cable channels only started appearing that late, and with very limited reach.
It's important to mention that while SVT1 and SVT2 did have "informational" segments, which sort of looked and sounded like commercials, it was always for non-commercial, government-related things -- never for company-owned brands of food or anything like I'm talking about here. The videos I'm referring to all are for various commercial products, and are both labeled as and look as if they are from the late 1960s and 1970s.
What could explain this? Did they really have commercials in movie theaters? Is that where these were exclusively shown? That seems very odd to me somehow, but I guess it's the only possible explanation? Either that, or I've grossly misunderstood everything about Sweden's history.