In The Big Bang Theory S4E12, Sheldon made the following comment on Penny's idea of the 'Shoe App':

The simple-mindedness of your idea is exceeded only by its crass consumerism and banality.

Can anyone explain what is he trying to say in layman's terms?

  • 6
    He's saying her idea is stupid, and useless... I have to ask, Is there any specific reason why you put Sheldon's credentials in title?
    – Vishwa
    May 17, 2021 at 4:59
  • 2
    This appears to be a simple English language comprehension question & may have been a better fit for English Language Learners
    – Tetsujin
    May 17, 2021 at 8:19

1 Answer 1


Simple-minded = Stupid
Crass = stupid and insensitive
Consumerism = Obsession with material objects and wealth
Banality = Boring and unoriginal

So, in layman's terms: "Your idea is stupid, greedy, and boring."

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