I understand that shows intended for broadcast TV need to fit into a fixed-length slot in a schedule for a fixed number of weeks.
However, with the rise of streaming services developing their own content, especially ones that release an entire "season" at once, why are they sticking to this same format?
I've seen some variation in episode length, which makes sense since there is no longer a need to pad or squeeze each episode to fit a fixed slot, but most are still roughly one hour each.
At one extreme, if you want to release gradually, why go with ten 1-hour chunks, with a huge gap between seasons, rather than releasing smaller chunks (maybe as little as one scene) until the next season is ready—or getting rid of the idea of seasons entirely and going to continuous production?
At the other extreme, if you're going to release an entire season at once, why break it up at all? There's nothing stopping you from releasing one 10-hour chunk since viewers can start, stop, rewind, etc. at their leisure.
Is the lack of experimentation just a matter of inertia, or is there some "behind the scenes" reason for why things are the way they are?