When a production needs a prop and they don't want to ask permission to use a real brand (which will possibly be refused or cost licensing money), they'll use an existing prop from a company that specializes in such items. And thus you see the same newspaper in productions decades apart:
The same newspaper has reappeared time and time again throughout the years in various movies and TV series, such as No Country for Old Men, Back to the Future, 10 Things I Hate About You, Casper, Desperate Housewives, Modern Family and lots of others.
They explain why it is used:
Unless the production house has a contract to use a newspaper of a certain publishing house, it is far safer to use one that doesn't entail any legal bounds. If a movie is made with an appearance of a notable product in it (including newspaper), you should know that it's not a coincidence. The arrangement is made either by licensing the product name, or in many cases, promoting it instead. The product placement fees in recent Transformers trilogy practically covers the budget of the movie.
Nevertheless, since creating an entire page of newspaper every time a character is picking up one for a glance is a time-consuming process, it is far better to just purchase a stack of Earl Hays fake papers for just $15 each. Sometimes if they have some left over they'll recycle them for another job.