A pervasive rumor has been circulating since as long as I can remember that early on in Die Hard's either production or cinematic release, a poster existed that did not feature star actor Bruce Willis, typically attributed to Willis' lack of popularity which would result in a loss of ticket sales. I'm not going to dig around for a ton of references to it, but I heard it again in this YouTube review of the Die Hard C64 game (note: I'm not affiliated in any way with this YouTube video). Naturally, once the movie was a smash hit and Willis was liked by the audience, a new poster was hastily released that featured his likeness.
Well, I gave it a Google, expecting to find an image of such a poster quite readily...but all of the posters I could find featured Willis' likeness quite prominently. Is this a myth, or does such a poster exist?
P.S. I'm really surprised Snopes hasn't tackled this, especially if it's a myth.