In the Seinfeld episode "The Pie", a saleswoman tells George that the store is having an upcoming "unadvertised" sale, in which a suit normally out of his price range would cost much less.

But I don't quite understand what was going on in this scene. What would a store gain by having a sale they don't intend to inform the public about? And why would she tell George anyway? Was there anything more to this unadvertized sale?

  • 3
    If you are asking about the marketing point of view, then maybe money.stackexchange.com is the place to ask... – TK-421 Aug 27 '19 at 6:13
  • I tried to reword it more into an actual Seinfeld question rather than a general marketing question. – Napoleon Wilson Aug 27 '19 at 9:50
  • This reminds me of an episode of 'Curb Your Enthusiasm' (another Larry David show) in which Ted Danson donates anonymously to a museum but tells everyone about it and is therefore perceived as both humble and generous; The sale is obviously advertized because the saleswoman won't shut up about it, but it draws people's attention because it's perceived as an exciting secret nevertheless. – Walt Sep 1 '19 at 5:09

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