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Some more thoughts on specific things to watch and when:
- One of the other answers includes a list by Neil Gaiman, which made me think about the episode he wrote in the most recent series, Nightmare in Silver. This is a Cybermen story, and for the most part the Cybermen in the modern series are not really connected to the original series Cybermen -- unlike most of the other enemies, they completely rebooted the Cybermen, gave them a new origin story, and so on. So while for the rest of the enemies (particularly the Daleks and the Master) I'd suggest going and watching some of the classic stories about them before seeing the new ones, I don't think this really applies so much to the Cybermen. Except: Gaiman's story is actually about the classic series Cybermen, not the modern ones -- it is more like the original stories stylistically, and includes reference to a couple of plot points from the original series that haven't previously been incorporated into the modern series (i.e. the future war between humans and cybermen that is in the history of most of the original series episodes featuring them, and a weakness they have that was exploited a few times in the original series but not mentioned previously in the modern episodes). So, while there's no need to catch up on the cybermen before then, at least prior to watching Nightmare in Silver catch up on the relevant classic episodes: Tomb of the Cybermen, Invasion, Revenge of the Cybermen and Earthshock.
- Revenge of the Cybermen is the last part of a continuous sequence of 4th Doctor stories which begins with The Ark in Space and also includes Genesis of the Daleks. While it isn't critical to watch these in order, I recommend doing so, as they're all good stories.
- Earthshock, also mentioned above, is a particularly significant story. You'll want to have seen some of the stories from the season before it and earlier in the same season before watching it. The E-space trilogy (which consists of Full Circle, State of Decay and Warrior's Gate) is a reasonable place to start, and the next three episodes that follow it (The Keeper of Traken, Logopolis and Castrovalva) which also form a sequence of stories by themselves are worth watching at this point too. Kinda is divisive. Some people like it, others hate it. Read reviews to see if you think it'll be worth watching.
- The Master first turns up in the third doctor era, and has a few great stories there (Terror of the Autons and The Daemons are particularly good), but his best stories are in the 4th and 5th Doctors' eras. The Deadly Assassin is one of the best stories in the show (and one of only a handful that don't feature a companion). The Five Doctors is a classic in its own right. I'll avoid mentioning others, because the show's producers often tried to keep it a surprise that the Master would be in a story, even to the length of using aliases for the actors who played him rather than putting their names directly in the credits. You can look them up if you feel you're missing anything, but I'll note I've recommended most of them here anyway.