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As it happens, Priceonomics has already investigated this: Built in the early 1900s, the United States’ first permanent movie theaters featured only one screen. Things worked a bit differently back then: you’d pay your nickel, take a seat, and watch a continuous loop of a feature (mixed with cartoon interludes) for as long as your heart desired. ...


Joker: Because it's all...part of the [marketing] plan. The initial trailers are called teaser trailers because they're designed to do just that: provide you with a little teaser for the film. These are usually just to announce that a film is coming and to start building anticipation, and possibly because filming isn't quite done or there isn't enough ...

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