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The ads are written by Jerry Seinfeld, and in this article he explains what he was trying to achieve: He's a car salesman life coach. He's the guy who is the antidote to the usual car commercial, which is all about what this is going to do for your lifestyle, how this car is going to change your social standing, and I thought it worked for Acura and for ...


From AdWeek.com article "Q&A: How Jerry Seinfeld Wrote His Ideal Salesman Into Acura's New Ads 'The kind of guy I would like to sell me a car' ": Jerry Seinfeld's last set of Acura ads took the automaker to some truly odd places, like an emergency room plagued by putrid potato salad and a 1960s-era rocket launchpad. Now he's taking the brand ...

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