Hot answers tagged production
To answer specifically to your case of Tangled, Disney has a long tradition of blockbuster animated musical fairytales, and it's a business model that works. Their most recent live-action exception, Enchanted (2007) did pretty well at the box office. It didn't perform as well as animated movies aimed at the same audience though, and was beat out by Shrek ...
Only top voted, non community-wiki answers of a minimum length are eligible