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5

Advertising Agencies aren't just about the creative, there's also the analytical. The creative is the showy side, but the analytical is where the money is made. It's about digging through marketing data, demographic data, consumer behavior date, etc, etc. Essentially the stuff that drives companies like Amazon and Google today. The computer would have ...


4

New Amsterdam (Season 1, Episode 4). Pete: I have ideas. Don: I'm sure you do. Sterling Cooper has more failed artists and intellectuals than the Third Reich. Pete: You know what? I have good ideas. In fact, I used to carry around a notebook and a pen just to keep track. Direct marketing? I thought of that. Turned out it already existed, but I ...


4

Unless Matthew Weiner decides to elaborate on it, we can only speculate, like the reviewer at The AV Club: The final scene shows Don chanting in harmony with his fellow meditators. “The new day brings new hope,” says the group leader. “The lives we’ve led, the lives we’ve yet to lead. A new day. New ideas. A new you.” The image of a newly calm Don ...


4

Yes, it was a real play. From Wikipedia: Megan (Jessica Paré) and Don watch the play America Hurrah, in which a character rants against TV advertisements. After the play, they argue about its negative portrayal of advertising. It was a satirical play that premiered in 1966. You can also see the playbill in this clip, around 0:30: ...


3

Yes, it was relatively simple to fake identities. A famous, famous example of this is shown in Day of the Jackal, where Frederick Forsyth included a character who faked his identity using a very simplistic method that had been known about for decades and took until the noughties to actually rectify. Basically, he showed that someone could trawl a village ...


1

Advertising in Mad Men, there is a treasure trove of information on the net relating to this here's a few links. Lemon for Volkswagen was a real campaign. So was Kodak Carousel however Don's ad is much better than the real advert. You can just about pick out all the real ones. Some of the Mohawk Airlines adverts are quite similar. Secor Laxative is made up ...


1

Roger knows that Don is a go-getter and doesn't necessarily come from as glamorous a background as most people think, but not necessarily much (if anything) more than that. Remember that Roger is the one who ended up helping Don get into the advertising industry after Don - then a lowly fur coat shop salesman - made a couple of rather ballsy moves that ...



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