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The heart attack had become fairly widespread knowledge by the time of the scene where Pete shows up at the hospital. From the scene's plot summary in its Wikipedia entry: Joan is notified of Roger's heart attack by Bert. She meets him at the offices to write a telegram informing their clients of what has happened... Pete arrives at the hospital ...


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Advertising in Mad Men, there is a treasure trove of information on the net relating to this here's a few links. Lemon for Volkswagen was a real campaign. So was Kodak Carousel however Don's ad is much better than the real advert. You can just about pick out all the real ones. Some of the Mohawk Airlines adverts are quite similar. Secor Laxative is made up ...



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