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While I cannot provide any hard proof or reference to back my claim, I would very clearly say that this was nothing else than a little self-refential side joke to lighten up the situation and which doesn't have much more significance than to make the audience smile at the use of this famous theme inside the movie and the little break of the fourth wall it ...


The theme is a self referential joke, but in the example also a sign post. The contact Bond meets is Vijay Amritraj a famous Indian tennis player in a cameo. The use of the bond theme is to draw attention to him, and later when he is driving Bond and they are attacked, he uses a tennis racquet to defend himself.

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