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Several factors led to the demise of Firefly, but ultimately it was a colossal mistake by Fox executives. The series was played at an unfavorable time slot, and to confound this, Fox decided to play the episodes out of order, insisting that the 'better' episodes play first. Naturally, this meant there was some confusion on the audience's part. Former Fox ...

In short, low ratings. Factors that contributed to said low ratings: It aired on Friday nights, a traditionally low-viewership time. Episodes had some continuity, but were aired out of order, which confused viewers. It was mis-marketed as an action-comedy, when it contains more dramatic elements. From Nobby's link, the then-President of Fox says: ...

even after it's cancellation it spawned a theatrical movie release (emphasis yours) That was due to strong DVD sales: As an afterthought, Fox released the 14 episodes on DVD and something surprising happened: The expensive boxed set sold somewhere north of 200,000 copies. On the strength of the DVD sales, Universal green-lit a small-budget movie, ...

Personal theory- They are like a different species from humans. As other carnivorous animals, they don't eat each other. As some carnivores live in a pack they also live in a pack. They didn't even take interest in dead humans similar to some scavengers. They are anti-social and brutal but still they show some intelligence as driving ships,so they are not ...

It's almost like pheromones. If you don't exude a certain secretion or smell you are perceived as in this case a target. That's why they don't (assumption) attack each other. The opposite effect for zombies. The living put out a certain something that attracts the walking dead or undead as the case maybe.

I'm going to go out on a limb and say that Whedon wasn't able to fully explain the back story to the Reavers. Whedon originally planed on stretching the universe of Firefly over years, including a video game. If you watch Done the Impossible (a fan documentary), Whedon says the plot of the film was intended to continue from where the show left off but also ...