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My best answer comes from an answer that was given to this same question in 2006: Adult Myers is introduced in the screenplay as a shape jumping on the back of Marion's car. Therefore, for script consistency, the term was used for the rest of the draft and eventually the series. Also, there is further explanation and links to the script here. ...


That usually means that they either paid to have some sort of credit for the production, or an odd form of advertising without anyone realizing it, thus getting people to watch more movies produced by them.

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