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13

Let's look at the ratings! All the numbers in my post are based on the zap2it reports of Nielsen ratings. First, a pretty graph to give you the jist of it (click to enlarge): As you can see, generally the ratings are rising, however there are several dips: You Win or You Die, S01E07, May 29th 2011, -0.04 (40,000) viewers Blackwater, S02E09, May 27th, ...


11

What you are referring to is commonly known as TV ratings. So how do television companies judge how many people have viewed their shows? They usually rely on two main techniques, applied to a representative minority of viewers who get payed in helping collect the TV ratings: Viewer diaries - The viewer writes down what he watches when. This ...


10

According to an article from TV Guide, the four quadrants are split according to male or female and old or young. From another site about audience demographics, it appears the the old-young split is made at age 25. Edit: Here's an image I found on a site for independent filmmakers:


7

I have personally received Nielsen Ratings, even as late as a few years ago. Their web site says: Electronic and proprietary metering technology is at the heart of Nielsen audience measurement. In addition to capturing what channels viewers are watching on each television set in the home, our meters can identify who is watching and when, including ...


5

From Nielson.com (retrieved Dec 2012): How We Do It Panels Electronic metering technology is at the heart of the Nielsen ratings process. Our tools capture not only what channel is being watched, but also who is watching and when, including “time-shifted” viewing. Nielsen’s TV families represent a cross-section of representative ...


3

I feel that it's a large assumption to conclude that Variety got their statistics from a particular company as they do note cite their sources within their article (that I can see). There are many companies that deal with this kind of surveying and while they will all ask a core set of questions (gender, age, ethnic background, etc) some of them will go into ...


2

I found a bit of information about the Nielsen ratings for the show at tvobscurities.com: The pilot for Mrs. Columbo did well, ranking 18th [most watched show of the week], but when the series moved to its regular Thursday time slot it slipped to 45th The source for this is apparently The TV Column by John Carmody in the 7th March 1979 issue of the ...


1

In the U.S., Nielsen would send out set-top boxes that would physically attach to your cable box. Those boxes would sending viewing information back to Nielsen, who would compile it and sell the data to TV stations so they could use it to charge higher advertising rates during programs with higher viewing rates.



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