Tag Info

Hot answers tagged

55

In the documentary "The Greatest Movie Ever Sold" (a film specifically about the topic of product placement), director Morgan Spurlock notes that one of the first recognized product placements was in the 1919 Roscoe Arbuckle comedy The Garage, in which a Red Crown Gasoline logo was displayed on screen. I expect watching the documentary would more than ...


23

Outside of officially licensed appearances, it would be copyright/trademark infringement and illegal. Movie studios own the characters in the films. The actors do not. Unless the actors get specific permission from the studio to appear as their character, it's generally not allowed as someone will get sued over it. Could Johnny Depp appear in a commercial ...


13

Per OP's suggestion I am expanding my comment to an answer. (Of course, it will be nice if someone is able to find some additional information and sources.) The following is mentioned in Wikipedia article on The Cheesecake Factory: A fictional version of The Cheesecake Factory is used as a setting in the U.S. sitcom The Big Bang Theory. The show's ...


12

Is every appearance of a product in a movie sponsored? No. Free promotion for undisclosed reasons You'll see plenty of movies where characters use Apple products, however Apple have claimed (via the Washington Post) that they aren't paying for it: Apple said it does not pay for product placement and would not discuss how its products make their ...


10

Wikipedia has a list of examples. http://en.wikipedia.org/wiki/Product_placement#Product_placement_in_movies And over on Sociological Images there's a video that has a nice summary. http://thesocietypages.org/socimages/2011/03/22/a-history-of-product-placement/


7

According to Wikipedia, product placement is almost as old as film, showing up even in the 1927 silent film Wings and Fritz Lang's 1932 film M. http://en.wikipedia.org/wiki/Product_placement#Early_examples


6

The KFFT List Guide says: Burger King was a pioneer in the advertising practice known as the product tie-in with a successful partnering with George Lucas’ Lucasfilm, Ltd. to promote the 1977 film Star Wars in which BK sold a set of glasses featuring the main characters from the film. This promotion was one of the first in the fast food ...


6

I don't know if it was the first time that any movie teamed up with a fast food restaurant, but the first ever themed promotion for McDonald's Happy Meal was for Star Trek: The Motion Picture in 1979. From the Happy Meal Wikipedia article: The packaging used for the Star Trek Meal consisted of various images and games related to the film, as well as a ...


6

I worked for Ben Affleck's studio LivePlanet (Project Greenlight, The Running Man) for a year. We did have a few sponsorships for each of our shows. In general, we just went to great lengths to exclude any brand references, because in made-for-television content, conflicts with sponsorships can be a problem. For example, if one of our shows happened to ...


5

Motorola was a huge sponsor of the Bourne Trilogy, even doing an advanced screening of the films for VIPs. This article from TechDigest chronicles all of the high tech product placements in Bourne Ultimatum. Sadly, product placement is becoming so blatant that it is becoming distracting! As you say, it is done to promote the products by associating them ...


4

Although you have provided an excellent definition of the term "Reality Television," you need to bear in mind that there is no agreed-upon legal definition in any legislation; it is a marketing term which can be used to mean just about anything without risk of penalty, since it can never be wrong.


4

From dear Wikipedia, "House of Cards is the story of Frank Underwood (Kevin Spacey), a Democrat from South Carolina's 5th congressional district and the House Majority Whip, who, after getting passed over for promotion to Secretary of State, decides to exact his revenge on those who betrayed him." -The Lincoln monument helps convey the political subject ...


3

I'm pretty sure it's not Robert Forster (according to online sources, it's Ben Murphy), but you were close regarding the actress. Her name is Jennifer Renton according to this article: In the ad Jennifer encounters two men. First she bumps into the boy next door as she dashes off to work. Then she serves coffee to an older man in a bar before the two ...


2

The ads are written by Jerry Seinfeld, and in this article he explains what he was trying to achieve: He's a car salesman life coach. He's the guy who is the antidote to the usual car commercial, which is all about what this is going to do for your lifestyle, how this car is going to change your social standing, and I thought it worked for Acura and for ...


2

From AdWeek.com article "Q&A: How Jerry Seinfeld Wrote His Ideal Salesman Into Acura's New Ads 'The kind of guy I would like to sell me a car' ": Jerry Seinfeld's last set of Acura ads took the automaker to some truly odd places, like an emergency room plagued by putrid potato salad and a 1960s-era rocket launchpad. Now he's taking the brand ...


1

Just a disclaimer, I'm not a lawyer or branding expert, please don't use this as advice for how to use logos in your project. If I've misstated anything here, please comment and I'll fix it! Often, when someone wears a recognizable brand in a movie or TV show, it is part of product placement. It's generally very popular for brands to use this form of ...


1

It's all about contracts, there is no hard and fast rule. It can also depend on where the advert is being aired. For example: Harvey Keitel is currently playing Winston Wolf (from Pulp Fiction) in adverts for a big insurance company in the UK (and he announces himself by name as per the film, so it's not just implied).



Only top voted, non community-wiki answers of a minimum length are eligible