The practice of promoting real-life brand names and products through appearances in film and TV productions. Companies frequently pay handsomely for this form of promotion.

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782 views

Is every appearance of a product in a movie sponsored?

Inevitably products that are on sale pop up all the time like cars, whisky and phones. If the props department happens to use an Audi, Jack Daniels or an iphone, do they get in touch with them and see ...
4
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2answers
133 views

Can Product Placement in Movies break the 4th Wall?

Alrighty. I noticed when watching Red Planet the other day, that there is advertising on the suits worn by the ground crew that travels to the Martian Surface... In that shot, you can see Toshiba, ...
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1answer
675 views

Does Sherlock Holmes (Elementary) use a Microsoft Surface™?

On the American broadcast of the Elementary episode "You Do It to Yourself", there was a product placement scene where Sherlock Holmes prepares his Microsoft Surface™ tablet computer. ...
17
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1answer
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How did Starbucks, Fuddruckers, and Carl's Jr. respond to Idiocracy?

In the movie Idiocracy (2006), several real-life name brands are made fun of. The three I remember: Starbucks gives hand jobs Fuddruckers changes its name to "Buttf***ers" Carl's Jr. changes its ...