The practice of promoting real-life brand names and products through appearances in film and TV productions. Companies frequently pay handsomely for this form of promotion.

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934 views

Was this episode of Community sponsored by Honda

In Season 6 Episode 7 of Community (Advanced Safety Features), the plot involves Britta agreeing to a guerilla marketing campaign and they manage to suggest to the Dean to purchase a Honda car, as you ...
7
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1answer
102 views

Are weapon manufacturers investing in product placement?

Basically in every movie or tv series we can find product placement. Companies like Apple, Microsoft, Samsung and many others are promoting their products through product placement. Is it documented ...
1
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1answer
68 views

Are the brands worn by the stars in a movie part of promotions?

Okay guys this may be a dumb question but it popped into my mind very recently. Are the products of different famous brands like 'converse', 'Nike', 'Diesel', 'Calvin klein' (to name a few), be it ...
8
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1answer
882 views

Why does Arrow have so much Microsoft product placement?

Numerous times have I seen a Microsoft tablet running windows 8 and Bing search engine is used by Diggs to search the internet. Did Microsoft have a product placement deal in Arrow or was there ...
28
votes
4answers
6k views

Why is it always the same type of beer cup used in college-style movies/series?

This has been a mystery to me for quite a while. I'm talking about this cup: The screenshot is from the 2008s movie Fanboys. The exact same cup also appears in movies such as: American Pie ...
19
votes
2answers
959 views

Is every appearance of a product in a movie sponsored?

Inevitably products that are on sale pop up all the time like cars, whisky and phones. If the props department happens to use an Audi, Jack Daniels or an iphone, do they get in touch with them and see ...
4
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2answers
188 views

Can Product Placement in Movies break the 4th Wall?

Alrighty. I noticed when watching Red Planet the other day, that there is advertising on the suits worn by the ground crew that travels to the Martian Surface... In that shot, you can see Toshiba, ...
1
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1answer
860 views

Does Sherlock Holmes (Elementary) use a Microsoft Surface™?

On the American broadcast of the Elementary episode "You Do It to Yourself", there was a product placement scene where Sherlock Holmes prepares his Microsoft Surface™ tablet computer. ...
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1answer
143 views

Why is a special company's product shown through out a film?

Today I completed Bourne Trilogy and noticed a thing very interesting. They used Motorola as cell phone for each person in the movie which is very impractical. I have seen such thing in other movies ...
21
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1answer
4k views

How did Starbucks, Fuddruckers, and Carl's Jr. respond to Idiocracy?

In the movie Idiocracy (2006), several real-life name brands are made fun of. The three I remember: Starbucks gives hand jobs Fuddruckers changes its name to "Buttf***ers" Carl's Jr. changes its ...
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3answers
6k views

First movie with product placement?

We were watching The Goonies (1985) tonight and I noticed that in the initial scenes one of the characters is rather prominently holding a Pepsi in his hand. I know product placement has been a ...